BIG CBS Love, the channel for the urban contemporary women from BIG CBS, has tied-up with leading lifestyle magazine ELLE India to bring the international fashion reality show Stylista to Indian audiences. As a part of the partnership, the channel will launch a contest ‘Stylista ELLE Hunt’ which will provide a platform for aspiring fashion enthusiasts to not only be a marketing intern with the magazine but also to be featured in it.
To participate in the ‘Stylista Elle Hunt’ contest, the participants need to upload their best picture on BIG CBS Love’s Facebook page (www.facebook.com/BIGCBSLOVE) along with a paragraph on why they deserve to be the winner. The entries will be judged on the basis of the write up and the picture posted on the page. To participate, those interested should be of 18 years of age or above. ‘Stylista Elle Hunt’ will end on April 29, 2012.
The partnership will see excellent synergies come into play with BIG CBS LOVE catering to an audience base of upwardly mobile urban women, also the profile of the readers of Elle. Similarly, this would provide a window for the readers of Elle to get on to the channel.
ELLE India will promote the contest through their website and social networking pages – Facebook and Twitter. The channel, BIG CBS Love, will also use Reliance Broadcast Network’s multi-media communication platforms like TV, Radio, Digital – website, Facebook, Twitter etc. and outdoor to promote the show and the contest.
Stylista premiered in India on BIG CBS Love earlier this month and the contest promises to provide an excellent opportunity to its audiences, the fashion conscious generation, to fulfill their dreams of working in a fashion magazine.
In the world of sky-high Manolos and Fendi totes, Stylista sees eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with a top fashion magazine. They work as assistants to the magazine's editor, a demanding and well-respected fashion icon. Each week, these aspiring fashion editors perform everything from humbling and menial assistant challenges to a fashion editorial assignment to social- climbing endeavors. Catch the all new Stylista, every Sunday at 8 pm only on BIG CBS Love
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