Raymond, India’s iconic textile & apparel
brand has staged a unique model hunt exclusively on the popular online
platform, Facebook, as a tribute to the new-age online savvy Indian male. The
eagerly awaited Grand Finale of the Raymond Model Hunt for the ‘The Complete
Man’ will be held on Wednesday, June 13, 2012, at the Raymond flagship store,
Bhulabhai Desai Road, Mumbai.
The winner will be selected after intensely
competitive elimination rounds including the Indian and the western wear
rounds. He will not only have the unique opportunity of being a part of the
memorable and timeless history of the brand but also will get featured in the
advertising / promotional collaterals for Raymond. The 10 finalists are from
across geographies of India including Maharashtra, MP, AP, Punjab, Delhi &
Karnataka.
Judged by Supermodel and Choreographer Marc
Robinson and Advertising veteran Sangeetha Swamy, the Raymond Model Hunt Grand
Finale will have a ‘By Invitation’ guest list.
The Raymond Complete Man campaign was
conceived two decades back and is a timeless one appealing to audiences at any
given point of time. The Complete Man is caring, sensitive and places a huge
premium on relationships and epitomises a fine blend of qualities such as
Trust, Excellence and Quality. Even as Raymond contemporary collections evolve
with the times, the brand still caters to the different faces of 'The Complete
Man'. The Raymond Complete Man crown has redefined the careers of several
Indian models such as Keith Sequeira, Parvesh Rana, Rajniesh Duggal, Deepak
Bajwa, Inder Bajwa and Anuj Sachdev who have climbed the peaks of popularity in
the world of fashion and films.
Today, Raymond has the distinction of being
the world's largest integrated producers of worsted suiting fabrics. As an
integrated player, we provide end-to-end fabric solutions right from
manufacturing worsted, woollen and linen fabrics to creating suits, trousers
and apparel. Its consistent focus on cutting-edge research and technology has
resulted in pioneering new products which have set new benchmarks in the
worsted suiting industry in India. Raymond has the distinction of producing the
finest suiting in the world using super fine wool from 80s to 250s count and
blending the same with superfine polyester and other specialty fibres, like Cashmere,
Angora, Alpaca, Pure Silk, Linen etc. It produces nearly 20,000 designs and
colours of suiting fabric that have found their way in over 55 countries
including the European Union, USA, Canada, Japan and Australia among others.
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