BIG
CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS
Studios International, is all set to introduce a host of new programming on its
leading English General Entertainment channels – BIG CBS Prime and BIG CBS Love
this December. As BIG CBS Prime turns up the heat with the second season of the
phenomenally successfully India’s Sexiest Bachelor which will be hosted by model-turned-actress
Sarah-Jane Dias, BIG CBS Love will showcase two never-seen-before shows –
Bridelicious with VJ-turned-actress Nauheed Cyrusi and Gossip and Gravy with
model Shamita Singha and singer-anchor Shibani Dandekar.
India’s
Sexiest Bachelor Season 2 is a definitive show that seeks to end the debate on
who is the hottest bachelor in India as it chronicles the lives of some of
India’s youngest, sexiest and most successful single men who are chosen through
an audience poll. The show, which will air on BIG CBS Prime, will be hosted by
model-turned-actress Sarah-Jane Dias who will take audiences on a journey
through the lives of the new generation single man whose sex appeal has the
women swooning.
Its
ringing wedding bells on BIG CBS Love with the launch of Bridelicious, a brand
new reality show which focuses on making a woman’s most special day - her
wedding day - the most memorable ever by helping the bride with her final look.
Every episode will feature two young designers who pit their skills against
each other to give the bride-to-be a distinct look. VJ-turned-actress Nauheed
Cyrusi will accompany the brides and their families on this reality show which
is bound to strike the right chord with the urban female audiences.
Presenting
every woman with the perfect break involving food and gossip will be BIG CBS Love’s
latest show offering, Gossip and Gravy. Being jointly hosted by model Shamita
Singha and singer-anchor Shibani Dandekar, this innovative show will showcase
the lives of the urban woman’s favourite Indian and international celebrities
along with an array of lip smacking healthy recipes. During the course of the
show, both the hosts will also share simple tips and secrets on how to look fit
and fab like the celebrities.
Commenting
on the new shows lined up on the BIG CBS Network this December, Mr. Anand
Chakravarthy, Business Head - BIG CBS said, “We are extremely happy to get
Sarah-Jane Dias on-board for India’s Sexiest Bachelor Season 2. She will up the
glamour quotient and enhance appeal of the show amongst both women and men in
Metros. The two new exciting shows on BIG CBS Love - Bridelicious and Gossip
and Gravy, have become even more exciting with the hosts we have signed on.
Bridelicious required a host who could connect with each bride at the same time
keep the excitement alive in each episode. Nauheed Cyrusi fits the bill to a
tee and it’s great to have her on board. Gossip N Gravy is a show that requires
a high glamour quotient yet its naughty and ‘spicy’. Shamita and Shibani will
bring just the right ‘ingredients’ to the show delivering an entertaining
experience to audiences.”
He
further added, “The innovative outreach program will provide marketers with
exciting opportunities to connect with their target audience. We also have some
standalone digital properties to promote in collaboration with Talenthouse for
these new properties, thereby opening up more engagement opportunities for
brands. The shows deliver excellent brand integration opportunities to multiple
categories and with this line-up of hosts, brands stand to get excellent
imagery associations as well.”
India’s
Sexiest Bachelor Season 2 with model-turned-actress Sarah-Jane Dias,
Bridelicious with VJ-turned-actress Nauheed Cyrusi and Gossip & Gravy with
model Shamita Singha and singer-anchor Shibani Dandekar are all set to raise
the heat this December only on BIG CBS Prime and Love.
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