The
15th edition of the Mumbai Film Festival;
the premier film festival of the country organized by the Mumbai Academy of
Moving Image (MAMI), will sport a new look. Just as the ever evolving art and
industry of cinema, Mumbai’s most eagerly awaited cultural event has grown in
both size and power over the years. To represent this fact and the strong
association with the most important centre of the Indian film industry, the festival
has created a new visual identity.
The
icon is a contemporary and edgy interpretation of the city’s iconic monument,
the Gateway of India and is a carefully crafted homage to Mumbai’s art deco era
of talkies. The new identity is fluid with a dazzling array of colours, each
one representing a particular category at the festival while at the same time
reflecting the diverse cultural mosaic of the financial capital of India. The
logo by which the festival will be known is a rendition of the coveted Golden Gateway Award, the premier award
recognizing the best film at the festival, to give it a familiar albeit modern
feel.
Speaking on the
occasion, Mr. Shyam Benegal, Filmmaker and Chairman of MAMI, said, “This year we
have an exciting new logo that incorporates both the city of Mumbai and the
iconic gateway of India."
Commenting on the new
logo, Festival Director Mr. Srinivasan Narayanan said, “The festival has
evolved into one of the most important film festivals in this part of the
world, showcasing the best cinema from all over the globe. The new logo stands
for the dynamic and fluid integration of the iconic with progress and evolution
which I cannot wait to share with the world.”
The 15th Mumbai Film
Festival will take place from the 17th – 24, October 2013.
The 15th Mumbai Film Festival, a Reliance Entertainment
initiative is organized by Mumbai Academy of Moving Image (MAMI) - a body comprised
of Indian film industry stalwarts, which was founded in 1997 by late filmmaker
Shri Hrishikesh Mukherjee. Noted filmmaker Shri Shyam Benegal heads the body
that consists of film directors including: Sudhir Mishra, Ashutosh Gowarikar,
Karan Johar, Anurag Kashyap, renowned actresses Shabana Azmi and Jaya Bachchan,
actor-director Amol Palekar and Farhan Akhtar and Lyricist, writer, lyricist,
writer and director Amit Khanna.
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