Asian Paints has announced the launch of a TV
show ‘Asian Paints - Har Ghar Kucch Kehta Hai’, which debuted on Colors on
Saturday 7th at 6.30pm. The series, which is hosted by leading TV personality
Vinay Pathak and produced by BBC Worldwide India, showcases the childhood homes
and will bring to the forefront some never-heard-before stories that have
influenced leading celebrities like Govinda, Waheeda Rehman, Irfan Pathan,
Sakshi Tanwar and Ila Irun during their formative years.
Each episode pays homage to the happy
childhood memories, homes and families responsible for shaping the celebrities
to the role models that they have evolved into today. Viewers will be able to
take a walk down memory lane along with the celebrity and get a firsthand
glimpse of the memories and childhood experiences that have shaped the
celebrity. The show will feature family members, childhood friends, neighbours,
friendly shop owners, local residents and provide an emotional connect to the
‘good old days’.
Elaborating on the show, Mr Amit Syngle –
President , Decorative Business Unit – Sales, Marketing and Technology said –
“For these celebrities, their beautiful heart-felt memories have been
influenced by the beautiful homes they lived in where, colour and simple décor
created within homes large or small, invariably created a sense of comfort and
security. Asian Paints is simply celebrating such homes and the memories
entwined in them. Of course in our own special way we have added in a colourful
surprise by way of a make-over of a room or wall for each home for each celebrity.”
Commenting on the show, Raj Nayak CEO –
COLORS, said: “Asian Paints - Har Ghar Kucch Kehta Hai highlights the
significance of the childhood homes and memories in laying the cornerstone of a
prosperous life. We are happy to partner with Asian Paints and BBC Worldwide
India for this unique property that will enable us to showcase the emotional
journeys that have shaped the lives of some of the country’s most successful
individuals. The show’s host, Vinay Pathak, is one of the finest and most talented
persons, whose affable style promises to create an instant connect with the
audience across the country as he delves deeper into the legacy that these
celebrities have created for themselves.”
Myleeta Aga, SVP & General Manager India
and Content Head Asia, BBC Worldwide said: “I am very pleased that BBC
Worldwide India is partnering with Colors and Asian Paints on ‘Asian Paints -
Har Ghar Kucch Kehta Hai’. We will be visiting every nook and corner of the
country to visit the childhood homes of these celebrities whilst revealing
facts about their lives that the general public wasn’t aware of.”
Asian Paints has been a pioneering leader in
the paint and decor industry for many years and has been reaching out to
consumers to help them express their love for their homes.
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