Miss India World 2013, Navneet Kaur Dhillon, joins hands with Hindustan Unilever Pure-it to protect lives

Pureit, World’s largest selling water purifier brand from Hindustan Unilever Ltd has associated with Miss India World 2013, Navneet Kaur Dhillon to spread awareness about the importance of safe drinking water under its ‘Unilever Pureit Protecting lives’ program. Integrated Village Development Program (IVDP) is Pureit’s key NGO partner in Tamil Nadu’s Krishnagiri district, where Navneet spent a few days with the villagers to promote the cause of “Safe Drinking Water”.

Commenting on the association, Navneet said, “Winning the Miss India crown has given me a national platform to spread awareness and make a difference to human lives. I am happy to be associated with the “Unilever Pureit Protecting Lives Program” which with its key NGO partners aims to provide safe drinking water to the poor. It was during this program that I came to know that unsafe drinking water is the biggest killer and I would like to spread this message to as many people as I can. This is an extremely powerful program that can help protect millions of people around the world; I have pledged to take this work forward to as many villages as possible.”

Commenting on the impact of the Unilever Pureit Protecting Lives Program, IVDP Founder and Magsayasay  Awardee- Mr. Kulandei Francis said, “United Nations had announced that everyone should get access to safe drinking water and that is when we decided to partner with Unilever Pureit  to protect the lives of our people. Pureit is an ideal solution for us as it does not require electricity or running water, is extremely affordable and safe.  Under this program, today  over  95,000 households of IVDP members  have access to safe drinking water through Pureit.”

“Every year, 2 million children around the world die of water borne diseases. 400,000 of these deaths occur in India alone. Providing safe drinking water can save these lives. We are pleased that Navneet has joined hands with ‘Unilever Pureit Protecting Lives Program’ which aims at ensuring easy access of safe drinking water to millions of people..” said Mr. Badri Narayanan, GM, Water, Hindustan Unilever.

Pureit has multiple variants in its portfolio namely:  Pureit Intella 12 litres, Pureit Classic 14 litres, Pureit Classic 23 litres, Pureit Advanced 23 litres, Pureit Auto Fill 23 litres, Pureit Marvella OGT, Pureit Marvella UV and Pureit Marvella RO and ranging from Rs. 900 and Rs. 14,990. For more information, please visit www.pureitwater.com