In a move that further consolidates its
in-market operations, Turner International India announced the establishment of
Creative Services in India for its entertainment networks including Cartoon
Network, Pogo and WB. Turner has commissioned India’s leading film and
entertainment services company, Reliance MediaWorks Ltd (RMW), to provide the
full gamut of post-production services.
With in-market end to end capabilities that
will be a combination of in-house creative and outsourced production resources,
this initiative enables Turner to be even more poised and nimble footed in
responding to market requirements.
The services provided by RMW include complete
post production of on-air promotions including video editing, voice over
recording, music/audio mixing, animation based graphics and visual effects, and
digital mastering.
Siddharth Jain, Managing Director, South
Asia, Turner International India Pvt. Ltd., said, “Turner has been consistently
ahead of the curve with a proven track record of successful localization of our
brands. It was way back in 2001 when Cartoon Network premiered local content
and our home-grown network POGO bears testament to this success by becoming the
kids’ favourite and India’s number one. We are confident this new move will
give us further competitive advantages in this dynamic and constantly-evolving
consumer and business landscape, especially as we seek to build on Turner’s
strategic shift to further empower local markets.” He adds, “We are happy to
work alongside Reliance MediaWorks and we look forward to continue the delivery
of quality content on our leading platforms.”
Commenting on the occasion Mr. Venkatesh
Roddam- CEO, Reliance MediaWorks said, "We are pleased to be able to offer
a one-stop production facility by combining the latest in television studio
technology with the most experienced personnel to create winning solutions for
Turner. This is just the beginning of a long and fruitful relationship with
Turner and we look forward to further cooperation in the future."
A division of Time Warner, Turner
International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc.
that creates and manages the sales, distribution, marketing of Turner's news
and entertainment brands in India and South Asia region including CNN
International, Cartoon Network, POGO and WB. The company also manages
advertising sales and distribution for HBO and distribution for HBO Defined HD
and HBO Hits HD in India.
Reliance MediaWorks is one of India’s leading
Media & Entertainment (“M&E”) companies, with a presence across several
businesses including theatrical exhibition of films, film and media services
and television content production and distribution. Headquartered in Mumbai, India,
Reliance MediaWorks has operations across 78 cities and towns in India and
internationally in the United Kingdom and the United States.
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