State Bank of India (SBI), India’s largest
bank is determined to bring joy to the lives of new-age Indian consumers with a
first-of-its-kind and hassle-free digital banking experience. The smartsbiINTOUCH weekend
fiesta aimed at helping India’s youth achieved their dreams, kick-started in
Mumbai, the city of dreams, with the ‘sbiINTOUCH Weekend Fiesta’ The
Mumbai Weekend Fiesta, first in a series spread across six cities that are
Delhi, Kolkata, Bangalore and Ahmedabad, is SBI’s pioneering initiative to present
an ultra modern digital way of banking for young and tech-savvy consumers.
The weekend fiesta proved to be an
ultra-engaging occasion where Cyrus Broacha explored the dream world of
sbiINTOUCH. He was mesmerised when otherwise lengthy processes like opening a
bank account took exactly 5 minutes. After an instant account opening, it was
Cyrus’s turn to get his debit card issued. Just when he thought it will arrive
at his postal address in 10 days, he saw the sbiINTOUCH associate hand over
Cyrus’s personalised debit card within 10 minutes. Cyrus was speechless!
But at the sbiINTOUCH Weekend
Fiesta, there was more to impress Cyrus. An interactive dream wall at
sbiINTOUCH store granted Cyrus’ wish to buy his dream car with an instant
in-principle loan approval packed with some expert advice from a remote expert
on the best way to plan his finances. Cyrus, who never fails to charm everyone
with his wisecracks was charmed himself with sbiINTOUCH’s interface.
He went on to congratulate dignitaries present at the occasion, Mr SK Mishra,
Deputy Managing Director, CS & NB, SBI, Mr. Sudhir Dubey, CGM (Mumbai
Circle) and Mr Prashant Kumar CGM (Network 1 Mumbai Circle) on this exciting
initiative. Students from engineering and IIT colleges also joined us from VJTI
and IIT college of Mumbai to interact with the dignitaries and get an exposure
of this new technology.
Speaking at the sbiINTOUCH weekend fiesta
Cyrus Broacha said, “Thank God for sbiINTOUCH. Frankly I am somebody who can
make bread into a toast using a toaster, thanks to sbiINTOUCH, the entire
banking procedure will be easier than making a toast.”
The GenY of Mumbai thrives on its dreams
in this ‘city of dreams’ and is always hard-pressed for time. Keeping this in
mind, sbiINTOUCH created an offering that enables every
special dream. From taking a loan for a dream home to loan for the next car one
aspires for, SBI’s state-of-the-art digital stores have an instant solution to
otherwise lengthy banking procedures. sbiINTOUCH stores make
every banking transaction as easy and enjoyable as shopping. The stores are
strategically located inside malls or high-street shopping destinations in
Delhi, Mumbai, Bangalore, Chennai and Ahmedabad.
sbiINTOUCH weekend fiesta
is being organised to introduce this ultra modern digital platform to the young
generation of this country. The fiesta aims at allowing people to dream for
their home or vehicle and sbiINTOUCH facilitates them to fulfil their dreams.
#intouchweekends continue tomorrow in Mumbai and will be held across the six cities of
Ahmedabad, Bangalore, Chennai, Delhi, and Kolkata besides Mumbai.
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