This Independence day, bindass, India’s leading homegrown
entertainment brand that mirrors the lives and aspirations of young India, is
all set to present yet another intriguing concept in the relationship space
with Pyaar Ka The End. Having seen tremendous success with its earlier
offerings in this genre, the show will bring forth an important manifestation
of a relationship through an engaging narrative that will appeal to the youth
of today.
The young minds of today are constantly grappling with early
stints in romance and love. Often pressured by their own insecurities, they end
up at a crossroad, forcing them to face tough realities and instigating them to
take extreme action. The show presents such situations where emotions and
anxieties of the youth sometimes lead them astray and commit acts - advertently
or inadvertently - that they later repent. It drives home the message that a
choice taken at an extremely weak moment can have severe repercussions;
impacting the entire nature of the relationship.
Taking on the launch of the show,Vijay Subramaniam,
Vice-President, Content, Media Networks, Disney India, said, “Pyaar Ka The End
is yet another addition to our repertoire of successful shows based on
relationships. Each of our shows - Yeh Hai Aashiqui, Emotional Atyachaar and
Love by Chance have addressed a very distinctive trait in a relationship which
have resonated with our young audiences. With Pyaar Ka The End, we bring yet another fresh and but
relevant facet in love, giving a whole new perspective to romance and passion.
The show features situations that exist in relationships today while offering a
direction to manage complicated situations better, true to our philosophy of
being an ‘enabler of purposive action”.
Pyaar Ka The End is a weekly series with every episode
presenting an underlying thought behind the episode in the beginning. Towards
the end, the same thought is delivered as a lesson in life, clearly emphasizing
that there is always a way to navigate through the most difficult of situations
in a troubled relationship. The show premieres on Friday 15th August, 2014 at
7:00pm only on bindass.
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