Excellence isn’t a destination, it is a constant pursuit. It
is a journey that holds a more significant meaning than the end and is one that
transforms you in the process. When one thinks of excellence, one thinks of
outstanding aspects & spectacular achievements and it is precisely this
that Louis Philippe has grown to symbolize. So much so, that today, the
embroidered crest is prized even more for its focus on exquisite craftsmanship.
Louis Philippe, a leader in premium & international
menswear, further strengthens the brand’s ethos by being the only retail giant
to launch its own show - `In Pursuit of Excellence’. This unique venture by the
brand is a first of its kind exclusive program that will feature some of the finest
& most successful talents in the country.
The show is hosted by Vijay Amritraj, a name synonymous to excellence
not just in the field of sports but, philanthropy and goodwill as well.
This star studded program will witness India’s leading and
well established names in cinema, sports, theatre, music, among others, in
exclusive interviews with Mr. Vijay Amritraj. During the course the show, they
will unravel their passion, resilience and determination to achieving success.
According to Mr. Jacob John, Brand Head, Louis Philippe.
“Louis Philippe as a brand has grown to be synonymous with excellence. With
this unique strategy, our aim is to excite the larger audience by bringing
alive the brands ideology through freshly crafted content.”
“By interacting with some of India’s most prominent
personalities from various walks of life, we hope to strengthen our audiences’
belief - that the brand represents the very best there is! Moreover, having Mr.
Vijay Amritraj host the show is something that we are greatly looking forward
to. We believe that our consumer conversations in the future will be driven
through unique content and after setting up a successful content platform -
www.thelabel.in - a show like this is the next step in producing truly world
class content that our fans and consumers can engage with and enjoy", he
went on to add.
“In Pursuit of Excellence”, is one of the brands unique
strategies for branching out to new territories in portraying its brand
ideology. Symbolizing a lifestyle that is distinctly majestic and opulent,
Louis Philippe has over half a million loyal customers and is a premium brand
that remains true to its followers and brings a rich flavour of heritage and
finesse, while staying contemporary.
“I am delighted to host this wonderful TV show “Louis
Philippe in Pursuit of Excellence” to highlight the amazing achievements of
Indians in different walk of life. It encourages, inspires and educates the
next generation to emulate icons in Industry, entertainment and sport and represent
India on the global stage” adds Mr. Vijay Amritraj.
No comments:
Post a Comment