Endemol’s most successful reality
format Bigg Boss has done it again! Season 2 of Bigg Boss Kannada hosted by
Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment
Channel, has hit the top of the charts and has been increasingly gaining
popularity with audiences across age groups. The unpredictable format of the
show has won over the viewers’ attention and loyalty garnering a 6.41 TVR in
the last week of August with an average of 753 million viewers; an approximate
25% increase over the 604 million viewers for Season 1 of the show.
As unpredictable and entertaining
as ever this seasons’ numerous surprises have ensured that Bigg Boss Kannada is
one of the most talked about shows on regional television. The anticipation and
the excitement for the launch of the second season was palpable right from the
start; it launched at 961 TVM vs. 661 TVM in the first season. The show also
contributes approximately 40% of the channel’s GVM and is one of the key
factors attributing to the channels current number 2 position.
Mr. Abhishek Rege, COO –
Television, Endemol India said, “The combination of Superstar Sudeep, the Bigg
Boss Kannada House, an intriguing mix of housemates and Suvarna TV is an
explosive one. The disruptive and differentiated format and content of the show
has hit a high note with the audiences and the peaking TVR’s and the show’s
gaining popularity are evidence of the same. We are encouraged by the fantastic
response received by Bigg Boss Kannada Season 2 and hope that the legacy of
record breaking TRP’s for Bigg Boss continues.”
Bigg Boss Kannada Season-2 based
on the successful format of “Big Brother” airs every day at 8 PM only on
Suvarna TV.
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