Harman International, the premium
audio and infotainment group and Sahil International* today announced the
signing of Arjun Kapoor & Parineeti Chopra as ambassadors for the JBL home
and multimedia range of products in India. The talented and dynamic duo will be
seen endorsing a range of new JBL products in the upcoming festive season. The
actors’ recent successes and their immense youth appeal make them an ideal fit
for a brand like JBL which has a slew of products catering to the youth segment
from headphones to portable speakers, available in a range of quirky designs
and colors.
“JBL’s global brand campaign,
‘Hear the Truth’, features a repertoire of top international artists like AR
Rahman, and captures the brand promise of delivering pure, unadulterated sound
to consumers,” said Mr. M Lakshmi Narayan, Managing Director, Harman India.
‘The brand new campaign themed ‘#JUST BE LOUD’ will debut across media this
festive season, accompanied by some really interesting new product launches.’
he added.
“Arjun Kapoor and Parineeti
Chopra represent the youth of today who are independent, expressive, confident,
carefree and brand conscious and this is the theme we have tried to explore
through the campaign” said Sahil Sani, Director, Sahil International. ‘So the
new set of products we are getting ready to launch is targeted at the youth. They
are cool, affordable and sound great.’ he added.
The brand has in the past
introduced innovative campaigns to engage the youth, for example, the JBL
Groove Babas - a hugely successful campus ambassador program aimed at creating
a network of brand evangelists from top colleges in India.
All Parineeti Chopra had to say
about her being a JBL ambassador is, “Sound in different aspects of what we do
is very important. I’m very proud that I am a part of JBL now, a brand that
delivers good sound all the time,” while Arjun Kapoor quipped : “I have been
using JBL products in my home and on the go, so this was really a marriage of
convenience for me. JBL has quality products and globally they are known for
their sound quality.
JBL has a rich legacy spanning 60
years and has always been at the forefront of innovation, introducing award
winning products that not just sound great, but also look fantastic. The brand
has a rapidly growing retail footprint in India through exclusive JBL Studio’s,
in addition to a significant presence across Large Format Retail outlets like
Reliance, Croma, Ezone and Vijay Sales across the country.
The #JBL #JustBeLoud #ArjunKapoor
& #ParineetiChopra TV Ad is here only for you.
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