India's first and leading FM
radio brand, Radio City 91.1 FM unveils a new brand campaign, ‘City First Aap
First’, that focusses on the brand’s ‘consumer first’ ideology. Reaching out to
the millions of listeners who connect with the brand on a daily basis, Radio
City 91.1 FM explores the different facets of listeners’ lives and creates
multiple platforms to reach out to them. The ‘City First Aap First’ campaign is
a tribute to all the listeners whose continued support put Radio City as an
undisputed leader over the past 13 years!
As a part of this initiative,
Radio City aims to give listeners’ experiences that they would cherish their
lifetime. These special moments created exclusively for the listeners shall
take the engagement to an all new platform with an underlying message on how
for Radio City, each listener is ‘First’.
Radio City intends to touch
various points of listeners’ lives and make them special. Listeners get to have
a lifetime experience of a VIP treatment through a luxury ride to their
destination, providing health conscious listeners from joggers’ parks with
health drinks. Radio City also provides its listeners freedom from standing in
long queues by ensuring that its promoters stand in queue for them. Radio City
will be helping its listeners build better society by controlling the pollution
emitted out of the vehicles playing in the city!
In today’s times where inflation
and increasing fares of cabs have pushed a common man to use public transport,
Radio City 91.1 FM brings to its listeners the ‘Aap First Luxury Drive’. The
once-in-a-lifetime chance offers listeners a VIP treatment by helping them
reach their respective destinations plying in no lesser a car than a BMW!
Starting this week, listeners can look out for Radio City BMWs stationed near
the busy streets of the city & hop into them to reach their preferred
destination like a king!
Keeping the health of its
listeners first in mind and caring for their health, Radio City 91.1 FM offers
them a healthy drink at the end of their grueling jog/walk at prominent parks!
Extending the health benefits
& keeping the listeners’ health as a top priority, through the ‘City First
Aap First’ campaign, Radio City 91. 1 FM offers Pollution Under Control (PUC)
checking at numerous fuel stations!
All of us hate standing in long
and tiring queues which rob us of our precious time. Radio City 91.1 FM keeps
its listeners first priority and gives the listeners a chance to break out of
the queues and have their work done in an instant!
Talking about the campaign, Ms.
Apurva Purohit, CEO, Radio City 91.1 FM said, “We at Radio City believe in the
philosophy of ‘Listener First’. We have structured our content basis what the
listeners wanted, whether it is the songs we play or the tips we give on air.
For us our listeners’ preference and choice has always been the primary driver.
This has paid us rich dividends across markets propelling us to being a
category leader and a music destination for 13 years. ‘City First Aap First’ is
a testimony and a tribute to the listeners.
We have a strong line- up of breakthrough content and brand initiatives
which shall take the listener experience and engagement to a new level and we
are sure that through this initiative, yet again Radio City shall set a new
benchmark in FM radio landscape.”
Taking the emotional connect with
the listeners to the next level, Radio City promises to add a fresh new
dimension with ‘City First Aap First’. Apart from various touch points
on-ground, Radio City 91.1 FM offers its listeners, an innovative array of
their favorite shows by introducing content that keeps the ‘City’ first! With
distinctly differentiated content through a bouquet of exciting, path breaking
initiatives, ‘City First Aap First’ will uniquely position Radio City to
capture and sustain a lion’s share in the market delivering an unmatched radio
experience.
Keep listening to Radio City 91.1
FM because no matter what, Radio City 91.1 FM ke liye Aap First!
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