Samsung Electronics Co. Ltd.
today announced the launch of Club Samsung 2.0, a digital entertainment
storefront spanning music, movies, videos & mobile TV under its MSC (Media
Solutions Center) division. The application with its intuitive interface
provides easy access to content even in an offline mode for a seamless user
experience.
Commenting on the launch, Mr.
B.D. Park, President & CEO, Samsung South West Asia said, “With this
launch, we reaffirm our leadership in customer-centric innovation, which is at
the core of all the product development that we undertake. As an industry
leader, Samsung is addressing the need to provide high quality digital content
by working closely with content providers and ecosystem developers. The new
offering from our Media Solutions Center (MSC) division will not only provide
unparalleled user experience but will set a new standard in the mobile
entertainment space.”
Commenting on the launch, Mr.
Tarun Malik, Director of Media Solutions Center-South West Asia, Samsung
Electronics, said, “We have invested significant resources & efforts in
ensuring that Club Samsung 2.0 delivers a world-class experience to our
customers. Whether it’s the single hand operation or the ability to play online
& offline content at one place, there are a lot of features that will
excite our customers. We will continue our relentless focus on product
innovation to further boost our leadership in the software & services
domain.”
Single Destination for all entertainment needs:
At launch Club Samsung 2.0 customers
can access content across multiple languages with hundreds of Movies &
Videos, thousands of Songs and Mobile TV with over 90 channels. We will
continue to scale this up aggressively to give our customers the widest
possible repository of content.
Using the Samsung account
sign-on, customers can take their profiles with them across devices & form
factors. This means that the personalization that customers create in terms of
favorites, playlists & their preferences through explicit & implicit
profiling, all travel to any device the customer signs-in using their Samsung
account. Upto 5 devices are supported through a single user ID that spans
Smartphone, Tablets & TVs.
Club Samsung’s content
recommendations feature, “Discovery” has also been given a face-lift. Discovery
is an intelligent algorithm which lets you select a playlist according to mood,
era, language or genre and auto updates the playlist when fresh content is
added to the store. Club Samsung supports content in Hindi, Punjabi, Bengali, Tamil,
Telugu, Kannada, Malayalam, Marathi and Gujarati.
Integrated Media Environment (IME) and unified powerful player:
Club Samsung 2.0 has a unified
player for all offline and online content. Club Samsung scans the device for
all available media & brings them under a unified media player. Customers
can enjoy their entertainment whether they are connected to the internet or
offline without switching media players for a truly seamless experience.
Club Samsung’s new media player
allows multi-tasking such as synchronous browsing, social sharing, comments,
provides recommendations & supports minimized version for both Audio and
Video formats according to bandwidth. Effortless browsing with one hand
operation:
With a jog dial shaped music
player, customers can interact with the player using only their thumb for a one
hand operation. Universal drawer helps customers access Club Samsung 2.0
functionalities & section with just one hand making the experience
effortless.
Availability: Club Samsung 2.0 is compatible
with 14 Samsung devices currently scaling to 33 devices in a few months. It will
be available for download starting Sept 30th 2014 from Galaxy App Store.
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