HRX, a brand established by
global superstar Hrithik Roshan along with his management agency Exceed
Entertainment, recently announced an exciting, industry-first partnership with
the tenth annual mountain bike race MTB Himalaya Challenge 2014, beginning on
the 26th September.
The partnership between HRX and
the MTB Himalaya Challenge 2014 will bring together both brands’ vision for
sporting excellence, promoting a healthy lifestyle, the sustainability of local
communities and ecological preservation with a modern style and aesthetic.
Hrithik went on camera with the
following video message to explain just how both brands’ vision, ideology and
philosophy are in synergy: "I am
really excited about the association of my brand HRX with HASTPA at the tenth
Hero MTB Himalaya. HRX is a platform that inspires people to bring out their
best and never give up. It is about pushing your extreme. MTB Himalaya being
the biggest and most grueling platform in Asia for mountain biking, also
supports the philosophy of pushing your extreme. A lot of riders come from
across the world to race through some of the most beautiful yet strenuous
terrain.
HASTPA as an organisation
supports an active lifestyle by promoting holistic adventure tourism - mountain
biking being one of the most physically stimulating sports. HRX too believes in
the same philosophy - stay active, stay fit. I always say, pain is fuel for a
fitter world."
Click here to view and download
Hrithik Roshan’s video message. http://bit.ly/HRXPartnersWithMTBHimalaya
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