Christmas is the
season of sharing love and happiness with those who need it and spreading joy
to those around you. Lavie, the high street accessory brand from Bagzone Pvt
Ltd has associated with Samarpan Foundation to act as “Social Santa” by
providing under privileged children with essential gifts this winter.
Trying to bring
joy and colour to the children’s lives through Social Santa, Lavie has created
a list of essentials and edutainment items such as warm clothes, shoes, craft
making sets etc on their microsite. Customers can pledge to donate a gift or
multiple items by visiting this microsite and their social media pages. They
can also drop off gifts that they would like to donate at any of the exclusive
Lavie stores in Mumbai and Delhi. These will be delivered to the children by
Samarpan. Lavie will also host Christmas parties in both the cities for the
children where the donors will also be welcome.
Speaking about the
initiative, Sandeep Goenka, COO Bagzone Pvt Ltd said, “At Lavie, we are aware
of our responsibility of giving back to society and the environment in which we
function. Through this Social Santa initiative, we hope to make a difference to
these children’s lives and make their Christmas a lot brighter. We would like
to thank our partners Samarpan Foundation for their incredibly support and
guidance.”
So come experience
the sheer joy of sharing this season with Lavie and spread the Christmas cheer!
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