CarTrade.com, India’s leading portal for new and used cars
has launched a new TV ad campaign to highlight how easy it is for users to pick
the car of their choice. The TVC drives home the key message through its key
line: “Car Hai Lena, CarTrade Hai Na! (If you have to buy a car, look no
further than CarTrade). It further reinforces how using the mobile site or its
app offers customers the convenient choice of browsing through over 1.3 lakh
used cars and thousands of certified cars.
Created by Madison, the creative showcases a dog, Rocky who
shares his woes with the viewers. He explains how he has been chasing cars for
years but hasn’t yet managed to find one that pleases him. Then, one day, he
sees his friend Bosco, zipping stylishly in a car of his choice. Further on,
Rocky finds out that Bosco managed to pick just the right car through
CarTrade.com. Rocky then himself browses through the CarTrade app and finally
finds the car of his dreams.
Speaking on the TVC, Mr. Vinay Sanghi, Founder and CEO,
CarTrade.com said, “The creative is highly innovative in terms of
characterization and yet effective in communicating its core message of choice
of cars and trust. The use of dogs makes the TVC catchy and endearing, while
their humanized emotions help the common man relate to the messaging
instantly.”
The Mumbai-based online platform, CarTrade.com has over 4.0
million unique visitors every month researching for new and old cars. In the
short span since its inception in 2012, CarTrade.com has earned itself the
position of being the leading auto portal in the country. It has also
successfully organized the highly fragmented used-car market in India. This
latest campaign aims to strengthen its brand identity of offering a seamless
experience of buying your dream car through CarTrade.com.
CarTrade.com is one of India's leading auto websites and
helps consumers to buy and sell new and used cars. Unique offerings on the site
such as used car price information, condition check of cars and on road dealer
prices help consumers to buy and sell with confidence. Over 4.0 million unique
consumers come to CarTrade.com every month to use these features. The site has
new and used car dealers from all over the country who list their cars with
prices for sale.
The company is promoted by Vinay Sanghi, the former CEO of
Mahindra First Choice. Rajan Mehra, Managing Director at Nirvana Venture
Advisors and former country head of eBay India is a Founder-Director in the
company. Shareholders include Canaan Partners, Epiphany Overseas Ventures and
Warburg Pincus.
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