DreamWorks Animation SKG, Inc. (Nasdaq: DWA) announced today
that it plans to launch a 24/7 kids and family television channel across 19
countries in Asia. The DreamWorks
channel represents the first time that the company's must-see content will be
aggregated in one place, fully programmed and distributed by DreamWorks. The channel will premiere with more original
content than any other kids channel in the region. Singapore-based HBO Asia
will manage affiliate sales and marketing as well as technical services for the
new channel.
"The DreamWorks channel will bring our premiere shows -
great humor and stories, imaginative worlds and, of course, the highest quality
animation - to audiences across Asia through a new DreamWorks-branded
platform," said Eric Ellenbogen, Co-Head of DreamWorks International
TV. "Audiences in the region have
always embraced our content and now they can engage with their favorite
DreamWorks characters - as well as new ones - where and when they choose,
across multiple-screens and in local languages."
The launch of the DreamWorks channel complements the
company's expanding television production and distribution initiatives, and
represents an important step in the company's strategy to distribute its TV
content to as many viewers, in as many regions, and in as many ways as
possible. The channel will leverage over
2000 hours of existing DreamWorks TV content in addition to more than 1,200
half-hours of original animation the company currently has in production.
Audiences in the region will be introduced to favorites from
the DreamWorks Animation library and forthcoming series based upon DreamWorks'
most beloved characters, including All Hail King Julien, The Adventures of Puss
in Boots, and all-new seasons of the How to Train YourDragon series. The DreamWorks-developed programming lineup
will also feature the company's leading preschool properties, designed to
entertain and educate. The all-new
series, VeggieTales in the House, and DinoTrux, based on the award-winning
children's book, will anchor the daily morning preschool block, along with
several other all-new productions. The
channel will also support DreamWorks' theatrical and consumer products
initiatives in the region.
DreamWorks Animation anticipates that the channel will be
available to audiences beginning in the second half of 2015.
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