Fashionistas all over Asia can now receive the popular
"Fashion Television" channel as a linear satellite channel. Fashion
Television has been delivering fashion content from all over the world to
audiences throughout Asia since 1999 as a content block, but the launch of a
dedicated channel allows a population in excess of one billion to access its
popular programming 24 hours per day, 7 days a week.
London-based owner "Fashion Television
International" chose Asiasat 7, one of the leading satellites operated by Hong-Kong
based Asiasat Satellite Telecommunications Co. Ltd. at orbital position 105.5
East with a footprint reaching from Saudi Arabia in the Northwest to New
Zealand in the Southeast.
The channel's "soft launch" commenced last
Wednesday at 12:00 noon Hong Kong time on 3729 MHz, H-Pol, with a symbol rate
of 30 MS/s.
"Fashion Television is excited about its launch as a
dedicated channel in a region in which we know we already have many fans,"
says Ralph Siebenaler who spearheads the international expansion of Fashion
Television.
Siebenaler, who had a leading role in many high profile
channel roll-outs across Europe, Russia and the Asia-Pacific for both
free-to-air and pay TV channels, including his tenure as COO for RTL Group's
co-owned REN TV and the launch and management of the pay TV bouquet Klub 100 in
Russia, was tapped as the new CEO of Fashion Television's international
headquarters, where all activities inEurope and Asia are coordinated under a
new management team.
"Asia has become the growth engine for the fashion
industry, with most fashion brands booking record revenue quarters after record
revenue quarters, while the rest of the world is lagging," said
Siebenaler.
Started in 1996 by Canada's CHUM Limited, Fashion Television
has covered fashion events in more than 80 countries, primarily to an audience
in Canada. CHUM was acquired by Canada-based Bell Media, formerly CTV Limited
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