Thriving in the ubiquitous luxury space with premium
offerings in high end jewellery, Bespoke Jewellery Brand Poonam Soni has been
featured in the Rolls Royce Coffee Table Book celebrating 90 years of the
Phantom. The elite coffee table book features a two page spread, dedicated to
the bespoke brand that elaborates on its design philosophy and features some of
the customized designs.
The brand Poonam Soni is synonymous with high end luxury and
has been handpicked to partake in the limited edition book as it is at par with
the values of aspirational global brands; the positioning and prestige gained
over the years aptly fulfils the criteria set for the world renowned Rolls
Royce’s celebrations of the Phantom.
Putting her on par with Rolls Royce, one of the most
luxurious brands across the globe; after a comprehensive research of the luxury
industry; Soni was identified as a bespoke brand to feature in the exclusive
coffee table alongside top luxury brands in various segments. The limited edition book will be gifted to
2000 of the most elite customers and the book to be showcased across all the
Rolls Royce and Bentley showrooms.
Brand Poonam Soni was invited by Richard Freed, Director at
St James’s House and received a crested invitation for the same. The Coffee
Table book will be launched at an exclusive invite only event, amidst much
fanfare on 11th December 2014, at the Dorchester in London.
Poonam Soni - a high end couture brand which has been at par
with leading luxury brands was considered a perfect fit for the prestigious
book for the elite. In the last 2 years Poonam Soni has made inroads in the
U.S. market through a new brand of fashion jewellery retailed at select high
end stores and participated this year at the two of the New York Fashion Weeks.
The brand established as a couture brand for credibility and design by the
fashion elite in the US and globally, Soni is planning to create further
authenticity in the leading market by hallmarking all her collection pieces
creating a wider market for excellent design and credibility.
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