Pogo, Graphic India and Sholay
Media and Entertainment have announced that they will bring “Sholay
Adventures,” an animated reinvention of the beloved classic, to the small
screen. The first movie in the series will premiere on Pogo on Monday, January
26th at 12pm.
Sholay Adventures will be the
first of four television animation films that introduce Jai and Veeru in new
and mischievous kid avatars. Parents will remember the enduring qualities of
friendship and loyalty from the original film, while kids will experience
heroes like Jai and Veeru for the very first time. Sholay Adventures will bring
together two generations in a new fun adventure.
Commenting on this partnership,
Siddharth Jain, Managing Director, South Asia, Turner International India Pvt.
Ltd. said, “With Pogo, we have always strived to create local content that
resonates with Indian kids. By partnering with Graphic India and Sholay Media
Entertainment to reinvent an iconic movie like Sholay, we hope to engage and
entertain not only kids but also parents.”
“Sholay is beloved by millions of
people across the country. We are thrilled to be working with Sholay Media and
Entertainment and Pogo to take these iconic characters into exciting new
stories through animation for the first time,” commented Graphic’s Co-Founder
& CEO, Sharad Devarajan “The legendary friendship of Jai &Veeru has
captivated generations. Now, with this fun and action-packed, kids animation,
both fathers and sons will be able to experience Sholay in a whole new way
together.”
Veeru and Jai are back! As 10
year olds working for Thakur Uncle’s secret Sholay police agency, they’re on a
mission to stop Gabbar Singh and his villainous group of monsters and criminals
known as the Fright Force! The fate of the world is in the hands of these two
best friends! The animated films take the well beloved characters that
populated the original Sholay movie and reinvents them in a fun animated way
for kids.
Devarajan is an Executive
Producer of the animated film with Sascha Sippy, Chairman of Sholay Media and
Entertainment. The new animated look of the beloved movie characters were
created by Graphic India’s SVP Creative, Jeevan J. Kang with the script for the
animated series written by acclaimed writer, Alok Sharma, a lead writer on
Cartoon Network’s originally produced hit series, Roll No. 21.
Beyond animation, Graphic India
and Sholay Media and Entertainment will also introduce books, merchandise and
other products for kids based on the new Sholay Adventures.
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