Fans can now access coke studio songs and other digital entertainment formats, across wide distribution network of Shotformat. Coke Studio Season 4 expects electrifying performances from renowned artists, such as, Amit Triwedi, Ankit Tiwari, Pritam, Papon, Sharmali, Raftaar, Badshah, Rekha Bhardwaj, Vishal Shekhar, Mithoon etc.
Coke Studio Season 4 (India), the most awaited television
show this year, has given away digital rights to Shotformats, a digital
distribution and VAS company in India . The agreement covers the distribution
across multiple digital platforms and formats, via online and offline channels.
In addition, Shotformats becomes the sole distributor of songs of coke studio’s
previous seasons, held in India and Pakistan.
Coke Studio is a global property and absolutely tailor made
for great musicians to jam up together. Adding to this, Ms. Niyati Shah,
Managing Director and CEO, Shotformats Digital, said, “Coke Studio is not only
great music for ears but a visual treat as well watching these great talents
collaborate to create new sound. At Biscoot we don’t only focus on creating a
world class music and video streaming experience but focusing on creating a
destination for musicians and Coke Studio therefore was a perfect association
for us. It is simply creation of great sound which attracts Internet and Mobile
users as it has something different to offer.”
Coke Studio fans, across all the online and offline
platforms, can enjoy world class collection of music from some of the world's
top artists. Not only this, they will have access to videos, mobile wallpapers,
live concert footage, ringtones, caller tunes and other digital entertainment
formats of coke studio. Shotformats will be deploying this content through its
entire distribution network, which includes telecom partners, music streaming
portal - bajao.biscoot.com and the innovative wide network of more than 10,000
retail outlets - Biscoot App Bazaar. Additionally, other music streaming
portals in the market can avail Coke Studio content only from Shotformats.
Zee Music is the music label for this season. Shotformats
distributes content for media houses, telecom firms, film companies, label and
content providers among others. Now increasing number of content owners are
partnering with Shotformats and utilizing their huge distribution network to
monetize their content better, and thus giving the ailing entertainment
industry its due share of revenues.
Coke Studio is a platform created by Coca Cola, where
renowned as well as upcoming artists from various genres can collaborate
musically in live studio recording sessions. Coke Studio Season 4 started
earlier this month and expects electrifying performances from renowned artists,
such as, Amit Triwedi, Ankit Tiwari, Pritam, Papon, Sharmali, Raftaar, Badshah,
Rekha Bhardwaj, Vishal Shekhar, Mithoon etc.
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