Hungama ups the entertainment quotient for RCB, MI & KKR fans with music and international Cheer Girls
The cheer factor during IPL 8 will be at an all time high as
3 IPL teams bring the cheer on this season with Hungama Cheer Girls team. The
Royal Challengers Bangalore, Kolkata Knight Riders and Mumbai Indians teams and
cricket fans across the globe will see these talented girls bust a move on
their team anthems along with peppy and upbeat numbers to keep up the
festivities at all times.
With this association Hungama aims to extend the IPL
merriment into the digital world as they create team-dedicated playlists where
team members will share on their favorite songs and add them to their team’s
playlist. Adding to the exciting mix Hungama will reach out to consumers during
the on-ground live matches and offer their premium PRO service free for 2
months.
"Matching the festivities this season, Hungama has
tied-up with the top three franchisees of the league - Mumbai Indians, Kolkata
Knight Riders and Royal Challengers Bangalore. Since the league is a global
platform, we are thrilled to be associated with it in such an innovative and
exciting manner. While cricket fanatics will concentrate on the nail-biting
tournament, the Hungama Cheer Girls will enliven the electric atmosphere as
they perform on the peppy and upbeat music from the playlists. Extending the league's
euphoria into the digital world Hungama has created team-dedicated playlists
that comprise player favourites, and the team anthems, which will be available
across Hungama’s 52 million unique consumers.” said Siddhartha Roy, CEO of
Hungama.com
Consumers can avail free Hungama PRO service for 2 months
when they SMS any of the three team initials to 54646. Example, MI (initials
for Mumbai Indians) to 54646.
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