The actor in association with Fluence includes his fans on his digital fitness journey #tilligetitright
Sushant Singh Rajput is an actor known for his single minded
determination who seeks to achieve perfection in everything he does. Currently, Sushant’s energies are focused on
reaching his definitive fitness levels. To achieve this he has set out on a
journey on YouTube #tilligetright; training with several fitness experts to get
to his personal best. Sushant has
partnered with Fluence - India’s leading celebrity digital network to help
create unique content to amplify online.
Sushant’s purpose in pursuing this digital initiative is not
just to get fit himself but to also encourage as many people as he can in
joining him on this journey. “Your body is a reflection of the choices you
make. My choice is a healthy and fit lifestyle. Working out, whether dance,
freestyle, functional or sports has always been an important part of my life.
It’s this choice of life which helped me realize the campaign #TillIGetItRight.
It is an attempt to reach my fitness goals as well as motivate the youngsters
to stay fit. Together with the help of my fitness training team, we have come
up with a regiment to inspire many to
join me in this goal. On my YouTube channel my fans will see me experimenting
with various forms of exercise and routines till I get it right.”, commented
Sushant Singh Rajput.
“Celebrities have a major role in inspiring the youth of
today. With, social media the gap has been bridged between the celebrities and
their fans. So, when Sushant (@itsSSR) shared his idea of #TillIGetItRight with
us, we thought it would be a great idea to amplify this fitness journey with
his fans using innovative content on social media that will connect the right
chords”, said Ashish Joshi, VP Digital
& Business Head – Fluence.
Each video in the series will showcase Sushant's high
intensity training and vigorous functional workouts shot outdoor at various
locations. The first video in the series which will release today, 20th May,
2015 on YouTube will be about a high intensity functional training program targeting
Sushant’s strength, core flexibility, agility and stability. The weekly six day
workout program will start every morning with
a 45 minute cardio session followed by functional training and will
include 2 days of high intensity obstacle training to achieve better muscular
balance and joint stability. To maximise the impact of the workout Sushant will
also be following a diet plan with 6 meals a day ; protein rich with the
protein: carbs: fat ratio being 60:20:20 distributed throughout the day to better
activate metabolism and support muscular hypertrophy.
Catch the first video of Sushant’s #tilligetitright campaign
exclusively here..
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