The Biggest Style Icon in India joins forces with the pioneering sportswear for the street
adidas Originals, the iconic streetwear label partners with
Ranveer Singh to represent the brand in India. With this association Ranveer
joins an elite club of global icons including Pharrell Williams, Rita Ora and
Kanye West.
Dave Thomas, MD, adidas Group, India, said: “Ranveer
embodies the adidas Originals brand in every sense. He is not just an
entertainer, his creativity, individuality and ability to express himself is
like no other. This relationship has been sparked by the immense love Ranveer
has for adidas Originals. He has been often spotted, sporting the trefoil and
the three stripes, now you will see a lot more of that in the coming future.
These are exciting times for adidas Originals and we have lot in store with
Ranveer at the helm.”
Thrilled about his collaboration with adidas Originals,
Ranveer Singh said: “I am totally stoked to represent a brand that I grew up
loving and has been a big part of my life. I still own the first pair of superstar
sneakers that I bought during my college days and have only gone on to collect
more. While I get to be the face of the brand in India, it’s the brand that
truly represents me. In one word, it is unique. It doesn’t need to try hard to
stand out, it’s backed by a great heritage that is inspired by sport and has
evolved over time. I am excited to be an adidas Originals ambassador and confident
that together we will take this brand to the next level.”
adidas and Ranveer are all set to kick-off this partnership
with the launch of the first adidas Brand Centre in the country, at Indra
Nagar, Bangalore.
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