Purplehed, a
production house comprising young artists hailing from IIT and NIT have come up
with their creative rendition of acknowledging Late Dr. APJ Abdul Kalam this
Republic Day. The brand new music video is inspired by the teachings of Late
Dr. Kalam and his vision for India. The former president always preferred to
call himself a teacher and one of the key visions he had was to see educated
India. ‘Burn like the Sun’, the music video portrays
educating and empowering people to break external and internal shackles which
stop them to progress.
Ashutosh
Upadhyay, popularly known by his stage name Purplehed is the Founder, of
Purplehed Productions. He has penned the lyrics of ‘Burn Like the Sun’ straight
from his heart. Besides singing the song himself, he also plays a crucial
character in the video. Talking about his inspiration behind the video he said, “Dr. Kalam has
always inspired me with his teachings. He was a man with pure heart and soul.
The idea behind establishing this record label is to explore diverse music
and dance art forms with the aim to inspire people with Dr. Kalam’s teachings”.
Anurag Upadhyay,
Co- founder, Purplehed, has beautifully choreographed the act alongwith the
modern contemporary dancer Krupa Shah. In the past, she has given credit acclaimed
performances in renowned theatres like NCPA (Mumbai) and Sri Ram Centre, Delhi. Anurag and
Krupa are playing the imaginary lead characters in the video. Expressing
his enthusiasm about the video Anurag said, “Choreographing this lovely
piece was an extreme pleasure. This video is to reignite the spirit
of knowledge in the youth in order to educate and develop India. In my opinion,
everybody deserves to get basic education in this country. This is the first
step towards development of the country”.
The music video
is directed and edited by Jackson Garg who has also worked on the trailers of
Bollywood movies like Lunchbox, Ugly, Dolly ki Doli etc. He has
also edited videos for the popular YouTube channels The Viral Fever, Video
Daddy and many more. He has also dabbled with acting in few
advertisements.
The production
house plans to launch their incredible music video on Purplehed VEVO Channel on
YouTube on account of Republic Day this year and aims it to contribute in the
vision of Late Dr. APJ Abdul Kalam.
Purplehed was founded by two brothers Ashutosh
Upadhyay, an alumnus of Indian Institute of Technology (IIT)
Kharagpur and Anurag Upadhyay an alumnus of National Institute of
Technology (NIT) Warangal. They both have always been passionate about
performing arts in the areas of music and dance. The journey of these
brothers with Purplehed has been all about leveraging their entrepreneurship
and team building skills to set up a venture out of their art. Purplehed
is a platform that bridges the gap between Directors and Artists, allowing the
right people to find the right roles.
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