Kalyan Jewellers Brand
Ambassadors and legendary film icons Amitabh Bachchan and Jaya Bachchan will
make a whirlwind visit to Rajasthan and inaugurate the 3 Kalyan Jewellers
showrooms on April 24, 2016. The company had recently announced its foray into
Rajasthan with the launch of 3 exclusive showrooms in Jaipur, Udaipur and
Jodhpur with an investment of Rs. 150 crore. Mr. Amitabh Bachchan and Ms. Jaya
Bachchan will be visiting these historical cities and opening 3 showrooms on
the same day accompanied by Kalyan Jewellers’ Chairman T.S. Kalyanaraman and
Executive Directors Ramesh Kalyanaraman and Rajesh Kalyanaraman. The couple
recently featured in an advertising campaign wherein they have enacted a
Rajasthani couple talking about the launch of Kalyan Jewellers in the three
cities.
On April 24, Mr. Amitabh Bachchan
and Ms. Jaya Bachchan will inaugurate the first showroom in Jodhpur city at
G.T. Tower Sardarpura at 9:15am in the morning followed by Jaipur at Pink city
Trade Centre, Ajmer Road at 11:00am in the morning and Udaipur, Surajpole,
Delhi Gate scheme 6:00pm in the evening. The couple will address the gathering
at the three showrooms.
T.S. Kalyanaraman said, “We are
delighted that Amitabh Bachchan and Jaya Bachchan are coming to Rajasthan for
opening the three Kalyan Jewellers showrooms marking a historic moment for the
company. I am sure that fans will be delighted to see them at the three
showrooms and we welcome everybody to join us for the launch.’’
The showrooms will feature
Kalyan’s popular Polki, gold, diamond and precious stone studded jewellery
designs from across the country. On offer will be exquisite and intricately
crafted jewellery in contemporary and traditional motifs and will be an ode to
Rajasthan’s unique heritage. The extensive range will elevate everyday wear and
special occasions. The showrooms have dedicated space to display Kalyan’s
popular brands such as Mudra - handcrafted antique jewellery, Nimah- authentic
heritage jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special
occasions, Antara – wedding diamonds and Hera – daily wear diamonds and Rang –
precious stones jewellery.
All the three showrooms will have
an exclusive floor for luxury diamonds. There will be provision for parking at
all the three showrooms enabling a comfortable shopping experience.
Kalyan Jewellers has been
aggressively expanding its distribution network in India and is launching three
showrooms to capitalize on the growing resonance of Rajasthan as a global
jewellery destination and emergence as the leading jewellery market in the
country.
Kalyan Jewellers has been
expanding its distribution network to consolidate its leadership position
across the country and has launched 13 new showrooms to date in FY15-16. It
plans to add 6 new showrooms including the 3 in Rajasthan within a month to
reach the landmark figure of 100 showrooms.
Since its inception Kalyan Jewellers has been at the forefront of
educating customers on the intricacies of buying jewellery through its
educational campaigns.
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