One of the most loved ice-cream
brand of the country, Vadilal, renowned for mastering the art of serving lip
smacking delicious flavoured Ice-creams and frozen desserts, today announced
the charismatic Parineeti Chopra as its brand ambassador.
On the occasion, Vadilal unveiled
their latest ad campaign for three of their most popular variants of ice-creams
including the all new BadaBite Select- a super-premium Belgian chocolate based
bar under the premium category; a new Rs. 20 variant of Flingo-centre filled
cones and Gourmet-super-premium ice-cream.
Speaking on the occasion,
Parineeti Chopra, actor and brand ambassador Vadilal, said: “Being a foodie, I
have always relished desserts especially Ice-creams! With the onset of summers,
I am definitely going to have my share of cheat days by indulging my taste buds
with the rich and delicious Vadilal ice-creams to beat the heat. The new
Badabite Select is an absolute delight for all ice cream lovers like me.”
Mr. Devanshu Gandhi, Managing
Director, Vadilal Group, said: “We are excited to announce Parineeti as the
face of Vadilal and it’s a proud moment for us at Vadilal as we are the first
Indian ice cream company to have a brand ambassador! Our communication and
positioning target millennials and with our unique pricing and range we hope to
be ‘The best part of their everyday’.”
“As part of the Ahmedabad based
Vadilal Group, Vadilal Ice-creams carries forward a true legacy of crafting
unique experience for its consumers. Today Vadilal prides itself as being ‘Made
in India’ and delighting ice cream lovers across the globe.” He further added.
Talking about the campaign,
Vishal Surti, President, Sales & Marketing (Vadilal Ice cream), said: “Over
the years the brand has evolved from being just a frozen sweet treat to an
expression of self-indulgence and desire”.
Sanjay Menon, CEO and CCO, THE CO.
commented, “Who says ice creams cannot be had in winter? Who says ice creams
are a seasonal product? Who says you can't indulge every day? The campaign
positions Vadilal, India’s most trusted ice cream brand as an everyday treat
that you can indulge in. I bet you won't be able to resist the temptation of
having a Gourmet, or treat yourself to a Badabite Select or have fun with a
Flingo once you see the campaign.”
Vadilal is India’s highest
awarded Ice Cream Brand with more than 27 Awards over a span of last few years.
The 90 year old brand has a legacy of excellence and has become famous for its
authentic and wide variety of flavoured Ice-creams. Today, Vadilal Ice Creams
has the widest range of ice creams in the country with 50 plus flavours
available in more than 250 packs and forms. The range includes Cups, Cones,
Candies, Juices, Family packs and Economy packs. Vadilal offers a wide range of
Frozen Desserts, Premium & Super Premium Ice Creams.
Apart from being a local
favourite at most retail outlets, Vadilal has gone a step further and
established its own parlours and more. Currently, it boasts of several Vadilal
Scoop Shops & Vadilal Hangouts across India. As a company, Vadilal is
constantly innovating to provide its customers with the best authentic experience.
Today, you find Vadilal Parlours serving scrumptious scoops, flawlessly
fashioned sundaes & tasty concoctions crafted from the best quality
ingredients and ice cream.
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