Rado, the Swiss watch brand known
for its innovative use of design and materials, officially introduced its
chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai
today. Marking the second anniversary of the boutique, the new line of watches
was launched by Rado brand ambassador and beloved Bollywood star Hrithik
Roshan.
Rado is proud to add a new colour
to its growing spectrum of high-tech ceramic: chocolate brown. The new colour
mirrors subtle changes in light from a light, sweet brown to a range of dark,
rich chocolate hues. Chocolate brown is remarkably easy to wear, complementing
warm, earthy colours in a wide range of styles from evening attire to casual
sportswear.
Commenting on the launch, brand
ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and
yet again they have surprised me with this delicious chocolate brown high-tech
ceramic collection. In the international fashion space, brown is becoming the
new black and is one of the year’s trend colours. I am really excited to launch
these stunning watches, which have become my favourite chocolate indulgence
these days.”
Well known to connoisseurs of
Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres
Chocolatiers who have made Switzerland synonymous with chocolate heaven. The
new colour offers all the benefits of high-tech ceramic including scratch
resistance, lightness and the ability to adapt to the wearer’s skin. Six unique
ceramic timepieces in this colour were introduced at the event. Highlights
include:
Rado HyperChrome Automatic
Diamonds – Limited Edition
This dazzling piece in rich brown
high-tech ceramic and rose gold coloured detail is studded with a total of 56
Top Wesselton diamonds, transforming this exceptional timekeeper into a
sensuous, glamorous and exclusive delight.
Rado HyperChrome Automatic
Chronograph Tachymeter
As Hrithik Roshan’s new watch of
choice, this timepieces features a matt brown high-tech ceramic case with a
polished rich brown bezel engraved with a tachometric scale and filled with
white Super-Luminova. The rose gold coloured stainless steel inserts further
add to the beauty of the watch.
Rado HyperChrome Automatic
This simple brown beauty features
a polished, rich brown monobloc ceramic case and classic three-hand style.
Rado is a globally recognised
brand, famous for innovative design and its use of revolutionary materials to
create some of the world’s most durable watches. Ever since its beginnings in
Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we
can imagine it, we can make it” still holding true today. The Rado boutique in
Mumbai is located at 317, Rinku Cooperative Housing Society, Linking Road, Khar
West, Mumbai.
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