Zoya, a luxury diamond boutique
from the House of Tata offers exquisite jewellery that has been created for the
design-seeking woman with an international sensibility and an appreciation for
fine craftsmanship and unique design.
This season, Zoya launches a new
set of commercials that brilliantly captures the precision of master
craftsmanship and showcases the unique inspirations from around the world that
come to life in its jewelry. The series of short films are narrated in the well
known baritone of legendary thespian Kabir Bedi. Ancient cultures, forgotten
relics, exotic fabrics, a sudden burst of stunning jewels - all capture the
very soul of each inspiration with skilled workmanship.
Zoya is a gallery of fine art and
in its incessant quest for unique inspirations goes on a voyage around the
world, through its compendium titled ‘Zoya Masterpieces’. The muse lies in the
mythology of Greece, intricately woven French lace, the graceful moves of
Spanish Flamenco dancers and returning to Benaras, the oldest living city in
the world, is enchanted by the ornate temple spires. These inspirations are
beautifully transformed into opulent pieces of jewellery encrusted with the
finest diamonds, precious stones and the purest of gold.
Zoya contemporizes illustrious
and iconographic design sensibilities interpreting it traditionally and
fashionably.
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