Rohit Sharma in partnership with Graphic India, UK based ISM Komix and Cornerstone Sport took a stand for India and the environment today with the launch of the all new, unique HYPER TYGERS - the world's first superhero cricket team, who play futuristic Hyper Cricket to save the environment, their village, and the world.
Available on DailyHunt http://m.dailyhunt.in/Ebooks/english/hyper-tygers-chapter-1-book-200806, starting today, the Hyper Tygers E-books can be accessed free of charge for the first two weeks, after which each chapter will be priced at Rs. 10/-. A new chapter of Hyper Tygers will be released every week. A special contest on DailyHunt will also give two lucky contestants, each week, a chance to win an autographed cricket bat or ball, from Rohit Sharma.
An exclusive partnership with Facebook and worldwide launch of the Hyper Tyger motion comic videos will be made available for free, through Rohit Sharma’s Facebook page https://www.facebook.com/RohitSharmaOfficialPage/?fref=ts , the Hyper Tygers Facebook page, the Facebook Graphic India app and the Graphic POP! Mobile app and www.hypertygers.in starting today.
The 8 minute pilot episode of the motion comic combines chapters 1 and 2 and takes place in India 2077 AD, when villagers band together to create a talented cricket team that will fight against Mr X and his Shadow Corporation to save their village, ‘Geomantra’, from destruction and a gravity train line. Geomantra is a metaphor for protecting India and the Earth’s environment.
“Green Tyger Challenge”, will be a regular weekly contest that will challenge readers of all ages to go out and support their local community by completing fun and social challenges, like planting a tree, collecting rubbish, helping members of their community and then posting/sharing their efforts on social media. Each week one lucky contestant will win exclusive prizes and everyone can become a Green Tyger on www.hypertygers.in.
"It is fantastic to be a part of the creation of this action-packed adventure around a futuristic game of cricket. On a larger level the comic series by Graphic India speaks to the protection of the planet and the need to bring about social change. "said Rohit Sharma. “Hyper Tygers is a timely, fun way to engage in a conversation that needs to be had. I hope it helps create awareness and is instrumental in the creation of dialogues that make a real difference in the world.”
“Cricket meets Superheroes! Two of the world's greatest passions unite in this epic adventure of a futuristic cricket team fighting for our planet," commented Sharad Devarajan, CEO of Graphic India. "What an honor it is to work with superstar Rohit Sharma to bring this story to his millions of fans and also bring awareness to the important issue of climate change.”
“It’s great to have cricket superstar Rohit Sharma as part of the team, opening up a great story for India and inspiring a generation of Green Tygers and eco warrior’s to go out and score a century of positive change”, added Xan Morgan, Co-Creator of Hyper Tygers, who was part of Prime Minister David Cameron’s 2012 trade delegation to India, representing Environment and Water from the United Kingdom.
“ISM Komix is thrilled to be partnering with such a great team at Graphics India and Cornerstone. Our passion is sports, especially cricket and there is nowhere better for cricket than India. Our future is your future and the planets future and Hyper Tygers is our dream to make the future a better place and bring peace and harmony to the planet.” Steve Salem Creative Director ISM Komix.
“We are thrilled to have partnered in this initiative to spread a very important message. This is an attempt to literally save the world using the power of social media. Rohit’s concern for the environment and his millions of followers on Facebook made him the obvious choice for this. We are really glad he agreed and are sure that, he will encourage many individuals to support the cause. This being our first association with a digital comic series, is a significant step for Cornerstone Sport in increasing our footprint in the digital space." Says, Jogesh Lulla, COO, Cornerstone Sport.
Hyper Tygers is also developing original storylines with UK charity Elephant Family, founded by Mark Shand, brother of the Duchess of Cornwall who the Charity counts as it Royal President along with HRH The Prince of Wales.
ISM Komix and Graphic India will also be planning a worldwide animation, digital video and gaming strategy around Hyper Tygers to reach cricket audiences across numerous media platforms around the world.
No comments:
Post a Comment