When Nikita opened her gate, she found a fruit basket with a
note "Dear Sister, Stay Fit Stay Strong". She was surprised to see
this unique Raksha Bandhan gift at her doorstep. Karan, her brother, had gone
out of the way and ordered a fruit basket from back2basics for his sister
suffering from diabetes.
Raksha Bandhan is around the corner and buying a gift for
your sister can be quite a task. So how about gifting good health to your
sisters? How about going for a fruit basket, or a crate of juice?
This time around, brothers are gifting various health
conscious items to sisters through new age startups like back2basics,
UrbanClap, etc to show their affection.
Apart from fruit baskets and juices, luxurious at-home services like Gym or
Yoga instructors or a session with dietitians are making it into the list of
healthy gifting ideas.
back2basics, a unique Bengaluru-based farm-to-fork company
that supplies locally grown organic food with same-day-as-harvest doorstep
delivery, has introduced such basket and juices on their platform on the
occasion of RakshaBandhan.
Salebhai are making this happen to share the same joy and
happiness to connect people who live far away what they use to enjoy before.
Usually people who live far off have not been able to make it to these
festivals and miss their childhood memories. Brands like Paperboat have also
came up with its new campaign and launched some childhood flavours to connect
the nostalgia. The traditional taste still holds its significant appeal among
the modern consumers. The indigenous local delicacies are reminders of a
not-so-distant time when life in India was slower and less affected by
globalization – says Vishwavijay Singh, Co-Founder, Salebhai.com.
Also with the help of UrbanClap, a mobile marketplace for
local services, brothers are booking
dietitians, gym instructors etc at their homes for their sisters and gifting
them a healthy lifestyle this festive season.
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