Though we never see the face of the Boss and only hear his
voice, what has happened this week could be termed as a kind of 'face-saving'
for Bigg Boss. After a hiatus, Bigg Boss 10 re-entered the TRP rating charts at
No.20 on BARC (Broadcast Audience Research Council, India) ratings for what it
terms as Week 52.
Yes! Just imagine... the Salman Khan-hosted show is still
being beaten in viewership ratings by 19 other TV programmes. *facepalm*
Thought it might have been quite a relief for the show which is said to be
going through one of its worst-watched seasons.
Bollywood PR guru Dale Bhagwagar who has handled the media
for a full 20 contestants of Bigg Boss during the first nine seasons, feels
that these are just temporary ups and downs. "Aaj nahin toh kal, the show
will bounce back to the top," he says with optimism.
Dale interacted with a few celebrity contestants of Bigg
Boss 10 before they entered the show, but did not take up any current
participant for PR activity. "I was just not kicked about them this
year," says the public relations specialist.
"I can take on nasty people for PR. I can take on the
best of drama queens and desperados. I can even take on weirdos and problem-childs.
But I can't tolerate foulmouths who are in the habit of expletives. I don't
think that's our culture, so those types are below my dignity," he
explains.
This is also the reason the publicist gives, why he is not
watching BB10 after handling the publicity for some of the most controversial
names like Rakhi Sawant, Sambhavna Seth, Vindu Dara Singh, Rahul Mahajan,
Ashmit Patel, Sherlyn Chopra, Sonali Raut, Amar Upadhyay, Pooja Misrra, Aarya
Babbar, Aman Verma and Mandana Karimi through the earlier seasons.
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