It’s
a joy to be interviewing someone who is from the food industry and have been
working with renowned names. Yea, the chefs with whom he is working are the
heroes of this industry that have been a favorite with mommies and aunties and
even newcomers trying to cook at most of the food channels. They are the Salman
Khans and the SRKs and the Aamirs of this industry dressing and undressing the
food to get not only a lovely texture, but also make it easy to cook. And here
I was interviewing the editing whizz Devashish Mishra at his studio. Instead of
going around with our usual questionaaire, I thought of taking the route
uncharted and let him start off on his own.
Speaking
about himself, Devashish tried to give me a sneak peak review of how he made
his way into this industry. “The day I completed my education and left my
parents alone back at home was the day I figured how much challenging life is.
It’s been around 9 years since the day I did my first internship in this field
of media and communication. Little less did a young boy know, from being an
intern at Miditech show “Kyunki Jeena Essi ka Naam Hai”, I was about to
discover the world of editing.”
“Days,
months and years passed and the number of projects and experience in my palate
are still increasing. I have worked upon more than hundred projects and
counting. In these years, I had the opportunity to work with MTV, Endemol,
History TV18, Red Dot Production, BBC, STAR PLUS, CBN Production, Miditech,
Mime Television and many more such golden brands.”
“After
all these years of hard work and dedication, I finally have the production
house of my dreams, a place where my visualization and end result meet. I
served the government of India’s BJP elections in 2017, in Uttarakhand for
various political party leaders. Then my destiny had something different
planned for home.”
From
reality to political creative – Devashish has tried it all before making food
as his forte. Sipping tea, I simply asked him what made him choose Food as a
career. His simple answer was, “Food was always a hobby, munching was my first
love and soon my first love became my work. At present, I am learning and
experimenting with not just ‘food’ but the food angles, shots and chefs! Food
Mantra by Chef Ranveer Brar, The ‘K’ Kitchen by Chef Kunal Kapur, Whirlpool,
Joos Food, GO Cheese, Wai Wai Noodles, Vinod Cookware, Jiwa Foods, Fun Foods,
ITC Aashirvaad, One Take Media, Videocon D2H, Tata Sky, The Food Konnect,
Hungama, Chef Ananya Banerjee, Chef Rakhee Vaswani, Chef Rajshri and a few on
my list for this year’s project completion.”
When
asked if he finds it a challenge to constantly innovate to make his food and
the shows look more delicious, Devashish says, “I don’t have any pressures
really, but yea it’s my personal endeavour to make the show look like signature
dishes on the menu. This pushes me to try something new all the time.”
Ask
the chefs what they have to say and renowned chef Ripu Daman Handa says, “An
apt editor, Devashish is incredible, an enthusiastic team member who presents
all our work with extreme excellence. I really treasure his work. I wish him
all the good fortune for his future - My best wishes is always with him.”
When
we probed one of the most celebrated chefs Kunal Kapur, he was quick to add: “Devashish
is a hardworking and relentless guy. Working with him I found him dependable
and creative with his expertise. I wish him Good Luck for all his endeavours.”
Devashish
has benchmarked his style in such a way that these renowned names have
something good to talk about him. I simply asked his trademarks that may have
led him to this and he says, “These names and people sound so much fascinating,
and so are their stories. There is something to learn from each of them. My
team, my production crew, my post team or anyone from the location to the
shoot, everything has a lesson to give. And, here I am learning the ups and
downs of life, challenging myself to inspire others, for dreams come true only
when you have the faith in yourself.”
In
between I did try to dig into the science of why his work makes these big names
feel better and Chef Amit Singh was ready to respond with a positive banter
about Devashish and his outstanding work. He said, “I would like to thank
Devashish Mishra for all the efforts and for the non-stop production of the
videos. The best thing about you is you never give up and always want to try
new things in your respective domain.”
But
it is Shitiz Srivastava who is highly gungho about Devashish. He had no qualms
in admitting that Devashish is one of the most hardworking and intelligent
editors he ever had the fortune to work with. He says, “Devashish not only
edits the content, but makes it better and the reason behind it is his passion
and love towards film making. I was surprised to know how much he knew about
film making and loves to shoot and edit his own stuff. A young chap that he is,
he is highly enthusiastic and has a great team who believes in great work. He
believes in building a relationship with his clients and this one quality I
find missing in most technical people I work with. Editing, in my opinion, is
not just a technical work - it’s a creative process as well. I would highly
recommend to anyone who is willing to work with him to not think twice before
giving the project to him because I know he will do his best to bring out the
best results.”
Ask
Devashish how he would like to sum up in short and he quoted that he did read
this somewhere – “Dreams become reality, one choice at a time. So never give up
on your dreams. It is such an adventure, a world like no other. It's been a
culinary education for me. What's kept me in (this industry) is that you just
keep on learning. To me anything involving food – be it from the East to the
European or Syrian cuisine to the Turkish influence, it transports me to a
different region, a different era without a doubt. And I love this adventure.
Same way, I would only say that go with the flow and you will find your own
calling.”
Mohan Das
Guest Editor
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