Strings
of pretty, sparkly lights delicately looped along busy streets, strains of
music playing and strikingly colourful decorations in stores are common sights
and sounds come this time of year. These are sure-shot spirit lifters, and the
excitement across the country is palpable as Diwali is around the corner, as we
gear up for the festive season. Cleaning our home, what to wear and what to
gift our near and dear ones are thoughts at the top of our minds right now.
No
Diwali is complete without the festive food so lovingly prepared and shared
among family and friends. However, (unfortunately!), there is no doubt that
these delicacies can be quite unwholesome. With numerous people having to take
care of what they eat due to a variety of health issues, nowadays we find that
people increasingly admit that health is their top priority these days. After
all, without a fit body, we can do nothing.
Therefore,
during the season of Diwali, what better way to gift than a healthy hamper? And
what is healthier than honey? In our country, honey is used extensively in food,
religious and beauty rituals. An age-old ingredient in delicious dishes and a
healthy contribution to overall wellness, honey should definitely be
incorporated into our daily diet. Just a couple of spoons of honey per day is
known to improve heart health, heal wounds and provide antioxidants, among
several other benefits.
In
India, very few social enterprises exist that produce pure, organic, gourmet
honey with unique and exotic flavours such as Tulsi, Wild Forest, Eucalyptus,
Litchi, Desert Bloom. The certified organic, all-natural single-origin honey is
devoid of any additives, artificial flavouring or added sugar and is of
exceptional quality. Consuming this
honey will certainly increase immunity and provide a great deal of energy and
stamina.
But this
is not all! These enterprises work with marginal farmers across the country,
training them to be beekeepers. Bee boxes are carefully placed on their farms
to aid in pollination of crops. Thus, the quality and quantity of their yield
improves, and farmers are provided with an additional source of revenue through
the sale of the organic honey! Through these programmes, farmers are given
market access, equipped to increase their income and improve their livelihood!
More importantly, women beekeepers are provided strong support, driving
socio-economic empowerment. Additionally, the bees, which contribute to
diverse, interconnected ecosystems are nurtured and protected.
So, this
Diwali, gift health, give back to nature!
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