Rajiv Mistry, Founder and
Managing Director, Ascent Meditech Ltd., says, “when the going gets tough, the
tough gets going – this saying holds true for Indians as well as for Ascent.
While Indians have put up a brave face against all odds and have adapted to the
New Normal, we, at Ascent, have supported Indians with the introduction of
products, which are of absolute necessity, today. In line with the sudden
change in consumer behavior and mindset, brand Flamingo has crafted its new
campaign under the umbrella thought of ‘what you do, ultimately matters’. The
communication in the new campaign is purposeful and leaves the consumer with a
decision to make amongst an existing practice versus a sustainable solution,
when encountered with pain.”
As a consumer healthcare
organization, Ascent Meditech Ltd. has always been early in reading the mind of
consumers. The start of pandemic
unearthed the need of security and protection among Indians. Flamingo, being a
trusted brand among consumers was quick to reciprocate this need and introduced
FlamiMask, FlamiMask Plus and Flamitizer at value for money prices, thus
entering the Personal Protection space. With this recent category extension,
Ascent Meditech Ltd., is now present across five (5) categories, earlier four
(4) being Orthopaedic Soft Goods, Healthcare, Mobility and Wound-care.
Flamingo’s Lifestyle range boasts
of top of the line products under Heat Therapy, Cold Therapy. Heat Belt, the
flagship product of the brand offers ultimate pain relief during joint pains
while Cold Therapy product viz. Cool Pack offers relief post injury and reduces
swelling. Flamingo’s range of lifestyle products can be used by people across
all age-groups for regular day-to-day activities; be at home or at work.
Included in the category of preventive care yet lifestyle is our Regular &
Premium Knee Cap, Regular & Premium Anklet. Knee Cap provides support to
the knee and offers mild compression. It is recommended in sports injury, old
age etc. Anklet is recommended in edema, sports injury, mild to moderate
sprains & strains and old age. Flamingo’s offering towards back pain,
Lumbar Sacro Belt offers uniform compression and provides support to the lower
back thereby offering relief from pain and improving posture respectively.
Ascent Meditech Ltd. earlier
unveiled its new customer-centric single and two-coloured variants for
Flamingo’s range of pain management products across categories – Black, Beige
and a combination of Black & Orange for the Regular range; and Turquoise
Blue for the Premium range of products giving it a trendier, sporty and
contemporary look, appealing to the younger and millennial customers.
The Company launched its
e-commerce platform www.flamingohealth.com making its flagship brand Flamingo
products available anytime, anywhere across the country. The Company's
e-commerce platform flamingohealth.com has most of its products (available in
multiple SKUs) out of the total portfolio of over 350+ products. The product
mix maintained for the e-commerce platform comprises of OTC as well as RX
products, with majority being OTC products. Products across the categories are available at a discount of 10%
to the MRP. There is a flat 10% discount for all purchases made on
www.flamingohealth.com. On purchase of Rs. 350 and above, consumers need not
pay any Delivery Charges.
You can catch the TVC here
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