Katie Riccio Puris to head global brand and creative of TikTok

TikTok - the leading destination for short-form mobile video app promoted Katie Riccio Puris to head of global brand and creative, according to her LinkedIn post. She takes on the role after serving as TikTok’s MD and global head of business marketing for over a year, where she helped launch TikTok’s creative lab, TikTok for Business and led B2B marketing strategy for the platform.

In her LinkedIn post, Puris wrote: “We are still at the early days of building our global brand and delivering the kind of creative work that is uniquely TikTok. I am so grateful for the teams who have guided the path so far and am so excited to join this exceptional group of creatives on this amazing journey ahead of us.” 

With global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo; over the last year, TikTok has grown to more than 689 million TikTok users internationally and is valued at an estimated $50 billion. Puris will lead B2C marketing for the platform and report to Nick Tran, head of global marketing at TikTok.