All White bags Advertising Rights for 600+ Smart Bike Dock Station in Chandigarh

In a major development, All White - a one of a kind joint venture between India’s leading marketing agencies, Crayons Advertising Pvt. Ltd. and Cashurdrive Marketing Pvt. Ltd., secured the advertising rights on the parking docks of the recently launched pan city bicycle sharing project, Smart Bike, from the Chandigarh Administration.

Speaking on the occasion, Mr. Kunal Lalani, Partner, All White, said, “We are so glad to be part of this project which not only promotes a healthy lifestyle among the residents but also contributes significantly in reducing air pollution. This project has a huge potential of becoming the main solution for public mobility in future. We would definitely play our part and make this environmentally friendly initiative a huge success.”

Chandigarh is turning into a smart city, and this Smart Bike project has the potential of turning out to be a game changer by becoming the main mode of public mobility. The project would make the lives of people of the city easy by enabling them to rent a bicycle from any part of the city dock and park it at any of the nearest docks. The project has been envisaged to have at least 5000 bicycle and 617 parking docks, making it the largest and densest bicycle sharing project in the country. The

On this successful association, Mr Ronnie Dhupar, who would be heading and managing the project, said, “Not only it is a positive public and environmentally friendly initiative, but a huge addition to the few existing media opportunities available in the city at the moment. It would be a boon to the Advertising Industry and would definitely help in adding a lot of value and coverage to draw on the advertising potential of the city.”

Raghu Khanna, Partner, All White, said, “This will be a new phase of advertising in the beautiful city. This ubiquitous format will cover all the dimensions of the existing media requirements and also add a lot of jazziness to the aesthetics of this vibrant city.”

Here is some additional information about the Smart Bike project: The smart bike plan would be developed in four phases and will be completed over the course of one year. The first phase is completed and is already open to the residents and visitors of the city to take a quick ride from the 155 dock station and park the bicycle back to the nearest dock station post their ride. Another set of 175 cycle docks would be added by January 2022 making its coverage more extensive and robust. The cost of the renting would be Rs 10 per 30 minutes and for the regular member the cost would be even lower making it a pocket friendly and economical option and thus promoting it to be a viable option to travel across the city.

YouForrte Launches A New Platform for Performing Arts

YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are unable to identify credible mediums to showcase their skill sets,the company aims to  provide a platform for them to get their footing in the media and entertainment industry. The uniquely designed medium is pioneering virtual means of showcasing skills and talent to potential employers along with a host of opportunities to network with the stalwarts of the industry.

From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go to platform for securing professional opportunities based on creative abilities, the company  aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry.

Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a safe haven for multiple young risers who are looking at advancing their portfolios through contemporary channels.

According to Mohit Kaushal, Founder & CEO, YouForrte,“Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and  aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”

YouForrte is an open market that provides a wide range of networks to connect with the media and entertainment industry especially for the people looking for jobs and assignments. This platform not only provides reach by exposing the users to showcase their talent but also offering the comfort of their abode. This is a global portal that enables evaluation of all the candidates through their interview skills, practical skills, and the attention that altogether gets displayed on the platform. The platform takes the responsibility to ease the process by providing facilities in recording and assisting projects to perform live in local clubs.

Channel your inner Disney Character with Tressmart this Holiday Season

Winter is upon us and so is the holiday season. While the temperature drops down and the only thing enticing is to stay bundled up in bed and watch holiday movies, the hustle of life doesn’t stop. We have to show up everyday – personally, professionally, socially – and continue the grind. Not to worry, the winter commitments just became a lot more fun thanks to Tressmart, the leading beauty and personal care appliances e-commerce portal. Tressmart has launched two new products in association with MakeUp Eraser, the #1 sustainable makeup remover globally. These are the Disney Princesses  7-Day Set and the Disney Villains 7-Day Set and we can’t keep calm! 

Since the onset of the pandemic, we as a society have become a lot more aware of the consequences of our actions for our planet and the future generations. There is a steady shift towards more sustainable and environmentally-conscious practices across different sectors, and this is where MakeUp Eraser comes in. Disposable, single-use makeup wipes might be convenient but they are causing dire harm to the planet and its beings. The MakeUp Eraser, on the other hand, is reusable, sustainable and free of alcohol, oils, astringents, parabens, fragrances, and sulfates. One MakeUp Eraser gives you usage equivalent to 3,600 disposable wipes. You can machine wash them after each use and each Eraser lasts upto 5 years or 1500 washes. Not only do these eliminate waste, they are also great for sensitive skin and overall gentle cleansing. 

The Disney Princesses 7-Day Set comes with 7 MakeUp Erasers, all in different colors picturing a unique Disney princess each. Similarly, the Disney Villains 7-Day Set consists of 7 different Disney villains. Whether you are a Cinderella fan or relate to Maleficent, there is something for everyone! These 7-Day sets will equip you to gently and seamlessly remove your makeup with just water for 7 days without having to worry about laundry or harmful waste.

Kamal Haasan becomes first Indian actor to enter a Metaverse, to be launched by Fantico

Kamal Haasan, through Lotus Media Entertainment has partnered with Fantico, India’s premium licensed digital collectibles platform, to exclusively launch his digital avatars, NFTs and will also debut in the Metaverse. Fantico will be launching a game based Metaverse wherein the prominent actor will have his own world. The NFTs are slated to be launched on www.kamal.fantico.io.

This will give an opportunity for all his fans globally to interact with him by exploring his world, interacting with his digital avatars, buying memorabilia and souvenirs - both physical and digital, meet and greet sessions and many other ways. 

While the details of the Metaverse and his virtual world have been kept under wraps for now, the platform revealed that they will first launch a list of NFTs which will bring his fans closer to the icon. Kamal Haasan has always experimented with various genres of films, with his look in those films and the use of technology. It is only natural that he makes his presence felt in the virtual world which is expected to be the future of entertainment. 

Shri Kamal Haasan said, “I am excited to explore the emerging intersection of digital and physical world which is now becoming popularly known as metaverse.. my life’s journey of over six decades have blurred the distinction between my personal and professional life will be my offering for this metaverse.” 

Abhayanand Singh, Founder, Fantico, mentioned “We are very excited to announce that we will be launching a game-based Metaverse which will be first of its kind in India. To have a legend such as Kamal Haasan on our platform will only set the trend for more creators to adapt to the future of fan engagement.”