Dettol Banega Swasth India (DBSI) launched hygiene focused Tamil music
album- ‘Folk Music for a Swasth India’ in collaboration with Hindu Tamil Thisai
and Gramalaya in Chennai. Composed by James Vasanthan, the album has 5 songs
and will be available to Spotify users across the globe starting today.
The music album was launched by Thiru. Ma. Subramanian, Minister for
Health and Family Welfare, Govt. of Tamil Nadu, Sh. Ravi Bhatnagar, Director,
External Affairs and Partnerships, Reckitt- South Asia, Shankar V Subramaniam,
Chief Operating Officer, Hindu Tamil Thisai, James Vasanthan, Music Composer,
Hygiene Music Album, Padma Shri Sai Damodaran, Founder & CEO Gramalaya in
the presence of students, teachers, doctors, and parents.
With an aim to encourage a healthy self-care hygiene routine among
children, the Tamil Hygiene Music Album has been created emphasizing the best
hygiene habits through folk music of Tamil Nadu. The song, ‘Let’s make Tamil
Nadu healthy’ is sung by Asal Kolar, ‘Hygiene at School’ is sung by Velmurugan,
‘Hygiene at neighbourhood’ is sung by Antony Dasan, ‘Significance of
Handwashing’ is sung by Isaivani and ‘Hygiene at Home’ is sung by Krishaang.
Each song is composed to tunes that everyone can hum along to and the lyrics
are meaningful. The composition is such that these songs will appeal to
audiences across all age groups, including Gen Z and millennials. The songs
focus on the key highlights from the Dettol School Hygiene Curriculum which are
culturally adaptive.
Commenting on the launch, Thiru. Ma. Subramanian Minister for Health
and Family Welfare, Govt. of Tamil Nadu said, “Hindu Tamil Thisai and Dettol
Banega Swasth India joined hands and produced an online series - ‘Sutham
Sugatharam’ last year. The program sensitised thousands of students, teachers,
and parents across Tamil Nadu on the importance of sustained hygiene behaviour
for healthy living. In the prevailing situation, there is a need to stress the
importance of hygiene behaviour to the people of Tamil Nadu. I sincerely
believe that these songs in the hygiene music album will invoke and educate the
masses on the significance of hygiene behaviour. My best wishes to everyone who
have been a part of this initiative.”
Gaurav Jain, Senior Vice President, Reckitt South Asia said “Art and
Music are powerful tools that can bring about massive societal change and move
people to adapt good practices. We are looking at music as a medium to connect
with audiences and effectively deliver social messages on health and hygiene.
With the Tamil Hygiene Music Album, we are taking hygiene habits through folk
music to the children of Tamil Nadu. In our endeavor to create a healthy
country by bringing focus on self-care hygiene practices, this initiative is
another step from Reckitt towards the mission of ‘Leave No One Behind’.”
Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt-
South Asia, said, “Music is one of the mediums that has the power to connect
with audiences and deliver social messages effectively. With the growing
popularity of folk music and the rich culture of Tamil Nadu, we believe this
Tamil Hygiene Music Album is a great step towards our vision of bringing
behavioral changes across the state. With Dettol Banega Swasth India, we are constantly
on the lookout for unique opportunities and partnerships which can deliver
impactful changes at the grassroot level to create a ‘Swasth India”.
Dettol Banega Swasth India’s deep-rooted commitment to drive behaviour
change by inculcating the right hygiene practices makes for an important
narrative that has been brought through with this album. ‘Folk Music for a
Swasth India’ produced by Dettol and composed by James Vasanthan, will reach
listeners on Spotify globally, educating the younger generation on best health
and hygiene practices rooted in art and heritage. Its uniquely curated songs
focus on five key themes: Making Tamil Nadu Healthy, Significance of
Handwashing, Hygiene at Home, Hygiene at School, Hygiene in Neighborhood. The
lyrics of every song have been composed to emphasize significant messages from
the Dettol School Hygiene Curriculum. It is thoughtfully organized with the
intention to create hygiene nudges through folk music and build a deeper
connection between health & hygiene in a fun way.
Padma Shri Sai Damodaran Founder & CEO Gramalaya said, “The Hygiene
songs play an important role in educating the children and students studying in
schools to learn good hygiene behaviours and motivate children to observe
better hygiene practices. Children act as ambassadors of change to transform
the hygiene messages to others through child-to-child approach. This will
ensure long lasting behavioural changes among the communities in ensuring
better health and environment. Dettol Banega Swasth India program inculcates
good hygiene practices among the school students through its School Hygiene
Education program in Tamil Nadu and South India.”
Shankar V Subramaniam Chief Operating Officer Hindu Tamil Thisai said,
“Objective of Dettol Banega Swasth India is to build a healthy future
generation of India with good hygiene habits. Towards that, several activities
are being executed by DBSI to create awareness amongst children on the need to
practice hygiene habits in their daily life, for it to become a way of healthy
living. Hindu Tamil Thisai is happy to be associated with DBSI in this
endeavor. This hygiene music album will definitely help in driving this message
deeper among children and adults.”
James Vasanthan, Music Composer, Hygiene Music Album said, “India,
which is a fast-developing nation, needs to pull up its socks on various
fronts. Hygiene is, of course, one. Dettol Banega Swasth India, with its record
of creating hygiene awareness among the masses up north, has now come down to
the south with its effective media campaigns. The one releasing now in Tamil is
a big leap that will take this land to the next level, where it already excels
in primary health and hygiene.”
In March 2022, Dettol Banega Swasth India (DBSI) launched India’s first
hygiene-focused music album- ‘Folk Music for a Swasth India’ in collaboration
with renowned folk music band, Rais Khan Project. With this initiative, Dettol
X Rais Khan Project, encouraged people to inculcate the best health and hygiene
practices through folk art with a mission to create a ‘Swasth India’.
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