India’s fastest growing Gen Z-driven media, impact and insights
organisations launched India’s first business of Gen Z event, The Collab, to
mark its 5th anniversary in working for and with Gen Z across online and
offline platforms.
With the mission of empowering the youth by ‘making important things
interesting’ for them, Yuvaa envisions facilitating meaningful conversations
and impactful initiatives through their work in digital content and campus
spaces.
India’s top brands and organisations like YouTube, Spotify, Tinder,
L’Oreal Paris, Maybelline, UNICEF Yuwaah, Dasra, RPG, Diageo, Breakthrough,
BBDO and more came together at The Collab to talk about how to work with and
for young Indians. Among the conversations, panels, fireside chats and ‘Ask Me
Anything’, experts in Gen Z culture and branding, along with Gen Z young
Indians themselves, gave many insights on what it takes to create meaningful
work for a new generation of young Indians. Yuvaa also released its first
insights report ‘Not All Gen Zs, and had a ‘Gen Z board review’ panel where
young folks from various industries came together to talk about both the report
and the event.
One of the most important panels at The Collab was that of
Oscar-winning film producer, Guneet Monga who shared her views on the art of
generating content with a vision for young Indians. When asked what are the
kind of stories that should be told to and for Gen Zs, Guneet said, “The dream
is to tell our stories to the rest of the world, how we talk, how we feel, what
we do. We’re constantly trying to break stereotypes through our films. For me
it’s really important how women are represented on screen because it impacts
us. It becomes a living room or bedroom conversation and affects communities.
It is our absolute responsibility on how we show women on screen. Also, one
doesn’t have to underline the emotions. If you let the story, tell itself, the
emotions will travel, they will be felt. As a young, brown female producer, I
also want our films to travel globally like Black Panther, Avatar, or Titanic.
And on some level, I have experienced this with The Lunchbox, which had positive
international reception, competing with our superstar films outside of India.
There is a possibility of taking our stories to global platforms. We will get
there soon.”
At the event, Yuvaa also gave its audience a sneak peek into their
upcoming properties like India’s first chat series on masculinity ‘Be A Man,
Yaar’ (feat. Vicky Kaushal, Nakuul Mehta, Naseeruddin Shah, Zakir Khan, among
others) in partnership with Rohini Nilekani Philanthropies; The ‘You Grow,
Girl’ Yuvaa Roadshow with Navya Nanda and L'Oreal Paris India, and Yuvaa’s
flagship LGBTQ+ event, The Pride Class 2023, partnered by YouTube Shorts.
Navya, who appeared at the event virtually, shared her views on the
need to build offline GenZ communities. She said, “Yuvaa is a platform that
shares important information in a way that young people can relate to and
understand. It's all about giving a voice to our generation and the things we
care about in the digital world. The world is changing fast, especially in
entertainment and the content we consume, but Yuvaa is all about highlighting
issues that really matters and making a difference. I’m so thrilled to join
Yuvaa on the You Grow, Girl campus initiative, listen to young voices and
create safe spaces for young people to be themselves.”
The Collab also showcased talent and artists across content spaces
including one of India’s first Dalit stand-up comedians to do a national tour,
Manjeet Sarkar, who made the audience erupt in waves of laughter through bits
of his show 'Untouchable' . Niharika NM, India’s top young digital creator,
also spoke at length about the anxiety of being a young person and how ‘Gen Z
should not be seen as a separate species.
Speaking about the nature and popularity of content among Gen Z, Sameer
Nair, CEO, Applause Entertainment, said, “Happy birthday Yuvaa. To provide some
context, people, in my opinion, devalue experience because youth audiences are
young, impatient and know exactly how the world will be changed. I view
experience as data; it implies experience in life and the workplace. We
frequently find ourselves drowned by a lot of data and are unsure of what to do
with it. Experience helps translate that data into actionable patterns, to see
if we can use it in a different way. It’s worked for me so far; let's see where
this thought process takes me since I've spent my entire life attempting to
entertain a youthful audience.”
Speaking about The Collab, Nikhil Taneja, Co-Founder of Yuvaa, said,
“After 5 years of creating meaningful content, offline safe spaces in colleges,
campaigns with India’s most respected brands and non-profits, we were so proud
to bring over a 100+ organisations and partners together for India’s first ever
‘Business of Gen Z’ event. We believe not only in working for Gen Zs but with
them, and every panel at the event had a Gen Z voice, and an inclusivity across
panels. In fact, we were perhaps the first event in India with a Gen Z Keynote
speaker, Garvita Gulhati. With the phenomenal response to The Collab, we hope
to continue making ‘important things interesting’ for the Gen Z, and hope for
The Collab to become the go-to event for discussing all things Gen Z over the
next decade.”
Yuvaa is India's most loved Gen-Z driven youth media, insights and
impact organization. We listen to the stories of young India and create
purpose-driven solutions to make meaningful content online and start meaningful
conversations offline. We believe in making important things interesting for
the youth by talking about urgent issues like youth empowerment, mental health,
gender, sexuality, internet safety, misinformation, climate change and many
more and have found great success in creating impact-driven content and
entertainment.
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