Her Circle, a one-stop content and social networking destination for
women, has achieved a breakthrough in sustainable media practices. Their
Sustainability Cover 2.0 features Kalki, an actor, and a sustainability advocate
in the month of June.
Scheduled for release around World Environment Day, this sustainability
covershoot showcases how modernity, technology and sustainability can co-exist.
Commenting on the association, Kalki said, “There's so much
greenwashing, there's so much of saying, oh yeah, sustainable, but, when you
look at the behind the scenes, it's not so sustainable. So, it's refreshing to
be on this shoot with Her Circle today where you see that the backdrop or the
behind-the-scenes is also adhering to the message that's being put in front of
the screen.”
The shoot itself was designed as an end-to-end sustainable production,
encompassing location, sustainable fashion brands, natural light and
sustainable catering. Photographer Anai Bharucha, known for capturing nature's
beauty organically, played a crucial role by selecting a location that was
industrial in nature, yet sustainable in the space of energy conservation.
Tanya Chaitanya, CEO Her Circle & Digital Diversity Initiatives,
Reliance said, “At Her Circle, sustainability and inclusivity are the main
pillars upon which our content and conversation centre. This sustainability
cover brings together technology, innovation, conservation and mindful living
to showcase a future which is kinder to the planet. It’s a step ahead from our last year’s
sustainability cover which received an overwhelming response.”
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