Bollywood’s leading lady and Superstar Kiara Advani has been signed as
the brand ambassador for global confectionery major Mars Wrigley’s iconic
global brand, Galaxy chocolates. The company made the announcement in
collaboration with the versatile Indian actress via her official social media
pages with a teaser video. The announcement was followed by a TVC wherein the
actor is seen in a whimsical setting indulging in the smoothness of Galaxy
chocolates, deriving pleasure with every bite.
Talking about the latest association, Varun Kandhari, Director
Marketing, Mars Wrigley India said, “We are really delighted to have Kiara as the
face of our globally loved Galaxy chocolate in the India market. Her elegance
and charm seamlessly compliment the brand's persona. Through this latest
campaign featuring Kiara Advani, we bring to life the effortless pleasure Galaxy
chocolates deliver with their signature smooth recipe. Through our associations
and portfolio, we have been continuously driving relevance for our Galaxy chocolates
in the minds of the Indian consumer. With this new development, we intend to
further strengthen affinity toward Galaxy chocolates as an iconic chocolate
brand that is loved all over the world for its smooth chocolate experience.”
The latest TVC has been conceptualized by the brand's creative agency,
DDB Tribal. The film brings alive how mundane moments in daily life can be made
pleasurable as soon as the smoothness of the Galaxy chocolates takes over. In
the ad film, Kiara is seen in a playful hide-and-seek gesture between her and
the moon as the latter casts a spotlight on the Galaxy chocolate and is fixated
on it, showcasing the out-of-this-world experience that the chocolate promises
thereby establishing itself as the brand of choice for pleasure seekers across
the country.
Expressing her enthusiasm for the new association, Kiara Advani adds,
“The only sweet craving I have is for chocolate, I love indulging, even if it’s
a small piece of chocolate after every meal. Chocolate has a far deeper place
in all our hearts as it denotes our childhood memories. This association holds
a special place in my heart as I am a loyal consumer of Galaxy chocolate and
you will always find a bar or two in my refrigerator. It brings me immense
happiness to be part of such an iconic and globally loved brand.”
Speaking on the latest campaign, Iraj Fraz, Creative Head, DDB Tribal, “Galaxy Chocolates’ global platform of #ChoosePleasure is reincarnated
with a Star and the Moon: Kiara Advani is here to lend her charm for the
smoothest chocolate ever. The campaign was shot in the streets of Istanbul and
features an original blues soundtrack. This is not a film to be described in
words. There should be no explanation of the plot. No summary of the story.
This is a film to be just watched, consumed, and enjoyed. So, here's what we
urge - #ChoosePleasure, pull out your earphones and watch it on a large
screen."
Launched in the year 2013 in India, Galaxy chocolates deliver a
uniquely pleasurable experience of rich milk chocolate combined with Mars
Wrigley’s signature smooth recipe. It is the preferred brand for many people
across the world who relish the smooth texture that imbibes the goodness of
chocolate flavor with a creamy texture.
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