Amazon miniTV - Amazon's free video streaming service, in partnership
with Nissan, has officially entered the Guinness World Records with the largest
on-ground hip-hop dance activity, on the day of the premiere of its dance
reality show ‘Hip Hop India’. A total number of 1864 dancers came together to
jointly perform hip-hop dance for over 5 minutes. The grand event was held at
Filmcity in Mumbai in the presence of Hip Hop India’s judges Remo D'Souza and
Nora Fatehi, alongside Girish Prabhu - Head of Amazon Advertising and Rajesh
Srivastava – Head of Marketing, Nissan Motors India who flagged off this event.
Special partners for the event, To The Culture and dancing crew Kings United
led by Suresh Mukund, brought together the enthusiastic participants and
choreographed the performance, culminating into this momentous feat. This event
was also supported by apparel partner - Nachke and energy partner – Hustle who
provided uber cool t-shirts and energy drinks to all participants.
The Guinness World Records official adjudicators announced the
record-breaking moment, as the stadium went up in rapturous applause. The
previous record for the largest hip-hop performance was achieved in 2014 by
1658 dancers in Alabama, USA. This global record coincided with the launch of
the show ‘Hip Hop India’ on Amazon miniTV, which is a huge celebration of
hip-hop culture that viewers across India can watch for free! To mark this
event, the dancers came together to build a 109 feet wide human formation of
‘Nissan Magnite’, to celebrate the brand’s association with India’s love for
music and entertainment.
"This is a proud moment for India and Amazon miniTV, as we etch
our name in the Guinness Book of World Records. Our endeavor with Hip Hop India
has been to celebrate this rich culture of hip-hop which has now become very
popular with the youth. Setting the world record was made possible by the
passion of these dancers, and this is unquestionably their triumph," said
Girish Prabhu, Head of Amazon Advertising.
Commenting on the achievement, Mr. Mohan Wilson, Director - Marketing,
Product & Customer Experience, Nissan Motors India Pvt Ltd (NMIPL), said,
"The Big, Bold, Beautiful Nissan Magnite has captured hearts making many
milestones, the love of it is growing and now it has achieved a remarkable feat
of breaking the Guinness World Record. We are immensely proud of this
accomplishment which reflects Nissan’s unwavering dedication to Outdo. With
'Hip Hop India' and the Magnite, we continue to make history and celebrate
India's incredible talent on the global stage."
Ace choreographer and judge on Hip Hop India Remo D’Souza said,
"Witnessing these amazing urban dancers from all across the nation in
their true form is itself an achievement for me. And being a part of a team
that set a world record in the field of hip-hop is an honour not only for me,
but for all of us who took part in it. This is an excellent endeavour by Amazon
miniTV, and I am thrilled to be a part of Hip-Hop India. I'd like to give a
massive shout-out to everyone who has made this happen. Let’s go India."
"It’s an indescribable feeling to witness and be a part of such a
historic moment. When it comes to dancing, I am always game to try something
new and different, but what we accomplished today surpassed my expectations.
Setting a global record for the largest hip-hop performance, sends a message to
all of India's street dancers, encouraging them to come out of their shells. I
am honoured to be a part of this iconic event and Hip-Hop India,"
mentioned actor Nora Fatehi and also a judge on Hip Hop India.
Hip Hop India is streaming exclusively on Amazon miniTV – a free video
streaming service available on Amazon’s shopping app and on Fire TV. Providing high
quality entertainment, to watch anytime, anywhere, the content on Amazon miniTV
has been carefully curated to suit the varying entertainment preferences of
today’s viewers. It is home to a cherry-picked collection of fresh, incredible
and award-winning stories across multiple genres ranging from web series,
award-winning short films, comedy shows to expert videos on tech. These include
popular titles like Badtameez Dil, Hunter – Tootega Nahi Todega, Physics
Wallah, Rafta Rafta, Case Toh Banta Hai, Sixer, Highway Love, Yatri Kripya
Dhyan De, Crushed, Gupt Gyaan, Shimmy, among others.
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