In an endeavor to empower the underserved youth of India, mPokket – the
leading digital lending platform for millennials – hosted the #mPokketIdols
contest. The mega contest emerged as an exciting opportunity for the youth to
showcase their exceptional talent and compete for a cash prize of Rs1 lakh. The
contest not only recognized exceptional skills and rewarded talented
individuals but also served as a platform to empower the youth and inspire them
to pursue their dreams.
The winner, a first-year college student, Suvrat Jain from Jaipur,
received the grand prize of Rs 1 lakh from Gaurav Jalan, CEO & Founder of
mPokket, for his exceptional talent and dedication for playing guitar and
singing. Additionally, mPokket recognized the first runner-up Paramjeet Kaur
with the Brand’s Choice award, presenting them with high-quality speakers from
BOAT worth Rs 4K as a special recognition for their performance in mono acting.
Moreover, all participants received Amazon vouchers as a token of appreciation
for their efforts. The contest received more than 100 entries with over 1
million views and received a 106% spike in followers in just a week of the
launch.
Emphasizing the significance of empowering the youth in driving India’s
growth and progress, Gaurav Jalan, CEO & Founder of mPokket, said, “Our
primary objective at mPokket is to eliminate the financial barriers that impede
the growth and aspirations of the youth. This is why we are thrilled by the
overwhelming response to the contest. The tremendous participation is a
testament to the immense talent that resides within our country. mPokket
remains firmly committed to empowering college students and young working
professionals in India. We are proud of the exceptional performances of these
participants and thank our followers for their enthusiastic engagement and
support.”
The contest tagline, “Ab Sapne Huye Sach”, resonated with participants
from diverse backgrounds, who revealed their talent in singing, dancing,
playing musical instruments, mono-acting, mimicry, and more. Contestants were
asked to create and share videos of their talent, which captivated the hearts
of the audience. To add extra excitement to the contest, mPokket collaborated
with renowned influencers, Luv Juyal, Panvelkars Crew, and Abdul Mukhri, as
part of the campaign. Their involvement inspired further participation,
fostering a vibrant community of aspiring talent.
To ensure fairness and transparency in the judging process, mPokket
invited its social media followers to vote for their favorite contestants using
Instagram polls. Entries attracting the highest engagement, including likes,
comments, and views were showcased on mPokket’s Instagram stories. The social
media followers chose between “Yes” and “No” for each participant and the entry
that garnered the most votes emerged as the winner.
mPokket’s commitment to empowering the youth extends beyond this
contest. With a core mission to facilitate financial independence for the
youth, mPokket provides instant personal loans specifically tailored for
college students and young professionals. This allows them to pursue their
dreams and aspirations without the burden of financial constraints. Through
initiatives such as the #mPokketIdols contest, mPokket is dedicated to
fostering a supportive and nurturing environment for passionate youth,
empowering them to pursue a specific passion and realize their full potential.
An Instant Loan App that provides loans to college students and young
working professionals, mPokket was founded by Gaurav Jalan in 2016. Borrowers
can avail of loans ranging from Rs500 to Rs45,000. mPokket’s business model is
similar to credit card lending but focuses on a segment that is ineligible for
traditional loans yet requires instant funds. The loan is disbursed to
customers instantly and credited to their bank accounts via smartphones within
seconds. Based on this model, the mobile application seamlessly delivers credit
anytime, anywhere. With more than 25 million downloads, mPokket has earned the
trust of the masses and emerged as a top player in the lending industry.
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