Amazon Music, one of India’s leading music streaming services, is
thrilled to unveil The Walk In - India Edition, a captivating series that
offers an insight into the lives of India’s favourite music artists by getting
an inside view of their iconic wardrobe exclusively on the Amazon Music India
mobile app.
Inspired from its global edition which has featured world-famous
artists like Katy Perry, Avril Lavigne, and Shania Twain, the India edition is
hosted by the legendary style icon Sushant Divgikar, popularly known as Rani
Ko-HE-Nur. With musical mastery, iconic style, and laurels like Forbes 30 under
30, GQ's 50 Most Influential Young Indians 2018, Rani leads 'The Walk In -
India edition,' bringing together music, fashion, and pure fabulosity. With an
array of prestigious accolades, Rani Ko-HE-Nur continues to be a guiding light,
inspiring youth across nations, fearlessly forging paths less taken.
The Walk In - India Edition sees Sushant a.k.a. Rani Ko-HE-Nur, a
multifaceted performer and trendsetter, guiding music fans through the rich
tapestry of popular Indian artists’ wardrobes, while delving into the stories
that have shaped their musical careers. Each episode features Rani KoHENur
entering the artist's wardrobe, meticulously curated to reflect their
personality and getting up close and personal with musical sensations, to offer
an immersive experience that aims to bring fans closer to the artists they
love. While the former delves into the artist's early budget-conscious fashion
choices, the latter showcases their current and future style evolution, interwoven
with personal anecdotes, brand endorsements and tied/interconnected narratives.
Launched exclusively on the Amazon Music India mobile app this July,
The Walk In series has thus far featured three popular Indian music artists in
three exclusive episodes. From Punjabi singer and actress Sunanda Sharma
sharing her obsessive bag collection and her epic hatred for heels, to blazing
Indian hip hop sensation King delving into his evolving style and chart-topping
music career, and Punjabi music heartthrob Harrdy Sandhu opening up about his
taste in more than just fashion, each Walk In episode is more entertaining than
the other. The series also made its debut on Amazon Music India’s official
YouTube page in September. And the excitement is all set to continue for the
Walk In series as Amazon Music is all
set to announce an upcoming episode featuring none other than the legendary
Sunidhi Chauhan. In this special episode, she'll not only share her fashion
insights but also take us on a captivating journey through her remarkable
career in the music industry.
With its three Webby Award nominations, The Walk In has already
captured global attention for its innovative approach to artist-fan engagement.
The India edition too is poised to elevate this concept to new heights,
showcasing beloved artists in the Indian music scene as they reveal the stories
behind their iconic fashion ensembles.
Sharing their experience Sushant Divgikar a.k.a. Rani Ko-HE-Nur said:
"I'm thrilled to host Amazon Music's 'The Walk-In India' edition, a unique
opportunity to connect with music and art enthusiasts as we delve into fashion,
personal stories, and the artistic journeys of India's top talents. Pop stars
often become fashion icons, leaving a profound mark on culture. I'm honored to
document the wardrobes of my favorite artists, including long-admired idols.
Thanks to Amazon Music India for this platform, allowing us to celebrate our
Indian and Desi stars alongside international counterparts, shining a spotlight
on our own talent."
Mamat Saraf, Director of Amazon Music India added: "We're
delighted to unveil 'The Walk In - India Edition' on Amazon Music, a series
that not only offers a glimpse into the iconic wardrobes of India's favorite
music artists but also takes you on a journey through their personal stories
and musical milestones. Hosted by the incomparable style icon, Sushant
Divgikar, known as Rani Ko-HE-Nur, this series is a unique fusion of music and
fashion that brings fans closer to the artists they love. 'The Walk In' has
already captured global attention with its innovative approach to artist-fan
engagement, and we're excited to elevate this concept further in India.”
Exclusively available on the Amazon Music India mobile app and Amazon
Music India YouTube page, Amazon Music India also kicked off a video-centric
initiative earlier this year wherein they launched a variety of original series
focussed on music artists and their musical journeys, celebrities sharing their
music tastes, sneak-peek into the lives of renowned musicians, and
never-seen-before interviews of indie artists, among others. The original shows
are exclusively part of Amazon Music India’s in-app content and their YouTube
page. Some of the key series include:
Artist Diaries, a short film of sorts on artists’ life where they’re
captured in the middle of their recording sessions or composing a song, while
they speak directly to their audience about their musical journey.
Vibe Check, a fun, fast-paced and witty repartee wherein the artists
talk about their likes, and dislikes and how well they know each other.
This Day That Year, a series where musicians take their fans on a
nostalgic journey by revealing milestone dates important to them.
Stay tuned to Films & TV World for much such updates and breaking
news.
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