Neela Films, renowned for its iconic television show Taarak Mehta Ka
Ooltah Chashmah (TMKOC) which has consistently dominated the TV charts for
the past two decades, is poised to revolutionize the entertainment industry
through its, digital foray into gaming, animation, and e-commerce with its new
venture Neela Mediatech Pvt. Ltd. The company has infused INR 24 crore along
with the rights to the valuable IP, TMKOC. With this, the company will
diversify and extend the country’s biggest IP going beyond show production. The
new venture aims to reach 100 million game downloads by March 2024.
Neela Mediatech's primary mission is to leverage the show’s captive
audience viewer base of 60 million individuals taking entertainment to new
heights. The gaming vertical has debuted with 15 games and over 5 million
downloads, while the YouTube Rhymes/ Baalgeet Channel has already crossed 1.5
million subscribers across various languages, including English, Hindi,
Marathi, Punjabi and Bengali.
The new gaming portal christened, ‘TMKOC’ Play, short for ‘Tarak Mehta
Ka Ooltah Chashmah’, will be based on the popular show theme, reliving the tv
characters for the online audience going beyond television. The portal will
host free-to-play games, cloud-based adventures, and blockchain-powered quests
to virtual reality odysseys for the burgeoning show audience. It will also have
animated shows and rhymes catering to children. For the unversed, Taarak Mehta
Ka Ooltah Chashmah is one of the longest- sitcoms that aired first in 2008 and
is now in its 15th year with over 3700 episodes. Other than its flagship show,
Neela Film Productions Private Limited also streams Gukuldhamchi Duniyadari in
Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. The shows along with the
character universe are authored and created by Asit Kumar Modi.
The company, which has a family-based audience from 8 to 80 yrs, will
now focus on the gaming and animation audiences. With more than 5 million
downloads already, the platform aims to captivate mobile-first consumers
fulfilling their gaming needs. The games offered will be across single and
multiple-play formats like Bhide Scooter Race, Run Jetha Run, and Jump Bhide
Jump, among many more.
Creator, Producer and Managing Director of Neela Film Production and
Neela Mediatech, Mr. Asit Kumarr Modi has also been well known for his role as
author and creator of the popular show series. Announcing the new venture, he
says, “We've been at the helm in the entertainment space for decades, and now,
with gaming emerging as the next frontier of entertainment, we're taking a bold
leap to offer our audience more excitement and value. Our strategic vision
includes reinforcing our content pipeline, captivating the mobile-first gaming
community, and establishing ourselves as the go-to YouTube Channel for
children. With this we hope to redefine the entertainment space ensuring that
our audience continue to enjoy exceptional and immersive experiences”.
Guided by the visionary leadership of Asit Kumarr Modi, Creator,
Producer and Managing Director, Neela Film. The company is poised to take the
sector by storm and aims to take the Indian gaming and animation story global
by being at the edge of technology.
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