After disrupting the way Indians buy Auto Insurance, ACKO, the
tech-first insurer, has launched its breakthrough Health Insurance Product -
ACKO Platinum Health Plan with a brand-new campaign directed by Rajkumar
Hirani. This plan has innovative features like 100% bill payment, no room rent
capping, zero waiting period, and more.
To launch its best-in-class Health Insurance product, ACKO brings back
two iconic characters of Munna Bhai and Circuit. Directed by the renowned
filmmaker Rajkumar Hirani, the campaign titled "Health Insurance ki Subah
ho Gayi Mamu" sees Sanjay Dutt and Arshad Warsi reprise their original
roles and question the current Health Insurance system.
Speaking at the launch, Ashish Mishra, EVP- Marketing, ACKO, said,
"Munna and Circuit have always challenged the status quo in their unique
style. This fits perfectly with what we have also been trying to do at ACKO.
While building the product, we genuinely focused on simplifying health
insurance and removing all the pain points that customers have to face. We are
grateful to Mr. Hirani for bringing his unique style of storytelling of
explaining complex issues easily, to this ad campaign. We would also like to
thank our partners at Leo Burnett, who have worked tirelessly to bring this to
life."
The whole campaign does complete justice to the two characters and
brings alive their chemistry and iconic banter. What's also interesting is that
this year marks the 20th anniversary of the release of Munnabhai MBBS.
The series of ad films will focus on educating the audience on zero
waiting period, 100 percent bill payment, the benefits of providing full
disclosures of ailments for a stress-free claim process, and ease of filing
claims.
Vikram Pandey, National Creative Director Leo Burnett India, says,
"This was one of those ideas that everyone thought was fantastic but
unachievable. Munna-Circuit helping people by challenging the age-old norms of
the Health Insurance category seemed perfect. But getting Sanju, Arshad, and
Raju Hirani to create the next episode of the Munna Bhai series, that too for
an advertising campaign, seemed impossible."
"Luckily, in ACKO, we have a brave marketing team that works with
us as partners. They pulled all the stops to make this happen. When we got the
trio together, they were equally excited to be back again. It was the most
amazing shoot I have been part of. Watching their chemistry play out was an
absolute treat for a Bollywood buff like me. I am sure the audience will enjoy
it as much as I did. Bole toh maja aane wala hai, maamu!” he added.
You can catch the Ads here:
Zero Waiting Period
Solid Wala Health Insurance
ACKO Se Top Up
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