The Durban FilmMart Institute (DFMI)
presents the 15th edition of its flagship event, Durban FilmMart (DFM), under
the theme “African Visions Unleashed: From Disruption to Accountability,” which
will take place in Durban from 19-22 July 2024. As South Africa celebrates 30
years of democracy this year, the Durban FilmMart 2024 edition embraces three
decades of legacy and transformation. DFM has been instrumental in shaping
discussions about the South African film industry, and over its 15-year
existence, it has fostered a symbiotic relationship between filmmakers and the
wider industry. Promoting 30 years of democracy, the DFM 2024 programme will
feature a series of “SA In Focus” sessions, as well as the DFM Access
Programme, exploring the South African film industry’s development, challenges,
and aspirations.
As Magdalene Reddy, Director of the Durban
FilmMart Institute, expresses, “Celebrating 30 years of democracy in South
Africa at DFM means reflecting on the multiplicity of opportunities our
democracy has created for local filmmakers. As we look back on the progress
made – from creativity and resilience to strategic thinking – our democracy has
not only provided access to platforms but has also opened doors to diverse
storytelling, enabling filmmakers to tackle bold and disruptive narratives.
This year’s “SA In Focus” programme illustrates the amazing industry access
availability to South African filmmakers by highlighting key industry bodies
that have shaped our cinematic landscape. Looking forward, we aim to foster an
industry that is more inclusive, diverse, and globally competitive. Our
democracy has given us a stage, and it is up to us to fill it with stories that
resonate, challenge, and inspire.”
SA in Focus Sessions at DFM: The State of
the South African Audio-Visual Industry
The event’s “SA In Focus” programme starts
with a comprehensive look at the state of the South African audio-visual
industry. This panel will assess initiatives by film commissions and key
industry institutions that continue to shape South Africa as a pillar of the
global film industry. By bringing together representatives from different
facets of the industry, the discussion aims to provide a holistic understanding
of the current landscape while exploring strategies to foster growth and
innovation.
Regulating The Production Sector – A
Roadmap to Fair Working Conditions
Amid a dynamic and creative production
environment, the Film/TV production sector remains largely unregulated. The
panel led by the South African Guild of Actors (SAGA) will tackle this issue
head-on, focusing on a roadmap to establish fair working conditions across the
production sector. Technical crew, writers, editors, and background actors all
play a crucial role in production, yet remain vulnerable to exploitative
working conditions and pay rates. This session seeks to explore viable
solutions to ensure fair treatment and sustainable livelihoods for all creative
practitioners.
The Business of Storytelling: Envisioning
a New African Business Model
Navigating the business side of
storytelling is essential in the ever-changing film and television production
landscape. This panel, hosted by the Writers Guild of South Africa (WGSA), will
delve into the business of storytelling, focusing on envisioning a new African
business model. As many writers find themselves wearing multiple hats (writer/producer,
writer/director, writer/showrunner), they must balance creativity with business
acumen. Panelilsts will discuss strategies for choosing the right platform,
whether traditional broadcasting, streaming, or digital, and ensuring writers
are not excluded from revenue sharing in their projects.
30 Years and Counting: The Evolution of
Women’s Portrayal on Screen
Presented in partnership with Sisters
Working in Film and Television (SWIFT), this panel will explore the journey of
women’s representation in film and television over the past 30 years. From
early portrayals to contemporary progress and challenges, the discussion will
highlight the role of film and TV in shaping perceptions of gender and identity
while emphasising ongoing efforts toward greater inclusivity and
representation.
Growth Strategies for the Animation
Industries of the African Continent
The animation industry is gaining momentum
across Africa. This panel, led by Animation SA, brings together industry
representatives to discuss regional and continental growth strategies. Properly
implemented growth strategies are vital in identifying enablers, mitigating
risks, and ensuring return on investment. Social responsibility remains
critical, as marginalised communities must also benefit from these strategies
to participate in the animation industry.
Harnessing Cultural Diversity for
International Distribution
South Africa’s rich cultural diversity
presents a unique opportunity to showcase diverse narratives on a global stage.
This panel, led by the Independent Producers Organisation (IPO), will explore
the strategies, challenges, and successes involved in international
distribution while embracing the representation of South African culture.
Representatives from leading production companies, distribution agencies, and
film commissions will share insights into global market trends, audience preferences,
and the role of cultural authenticity in international reception.
Actionable Futures: Crafting a Roadmap for
Accessible Archives in South Africa
Presented in partnership with the
Documentary Filmmakers Association (DFA), this panel is the final installment
of a 3-part series spanning the Joburg Film Festival and Encounters. It will
tackle the critical challenges and aspirations confronting the South African
documentary film community, focusing on the hurdles of obtaining archival
material. By bringing together key stakeholders, the session aims to foster
dialogue and develop solutions that will ensure accessible and affordable
archive usage.
The Last 30 Years: Pioneers and Disruptors
& The Way Forward
Reflecting on the last 30 years of
democracy and our audiovisual industry, this panel by the Independent Black
Filmmakers Collective (IBFC) will offer insights into the ideas and actions
that propel the industry forward. With a conversation centred around
creativity, transformation, and the importance of cultural and creative
industries, the discussion will explore the IBFC’s role in nurturing the next
generation of filmmakers and what the next 30 years hold.
Looking forward, DFM 2024 will emphasise
opportunities and accountability in the South African film industry, ensuring
that filmmakers can utilise a diverse range of resources and networks. The
programme builds on previous themes like “African Constellations” (2023) and
“Revolution/Evolution: Changing the Narrative” (2022), which both explored the expansive
potential of African cinema and its capacity to thrive globally.
Early Bird registration for participation
is now open until 31 May. For more information and to register, please visit
our website: https://durbanfilmmart.co.za/
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