Tech Mahindra, a leading global provider
of technology consulting and digital solutions to enterprises across
industries, announced a strategic partnership with Fuji TV, the leading
broadcaster in Japan. As part of the partnership, both organizations will
co-develop and produce content across genres for the global entertainment
industry.
The partnership between Tech Mahindra and
Japan's Fuji TV to produce content globally reflects a strategic collaboration
aimed at leveraging each company's strengths in technology and media
respectively. Tech Mahindra's expertise in technology and digital services
combined with Fuji TV's experience and influence in the media industry could
lead to the creation of innovative and compelling content that resonates with
audiences worldwide. This collaboration also demonstrates the increasing
importance of international partnerships in the entertainment industry to meet
the evolving demands of global audiences. It will be intriguing to see the type
of content they produce and how successful their collaboration proves to be in
the global market.
The partnership aims to drive significant
growth in rapidly expanding content markets such as India, where niche content
genres, including Anime and Korean dramas, are rapidly gaining popularity. It
will combine Fuji TV’s original content with Tech Mahindra's localization and
animation services. Additionally, Tech Mahindra will help Fuji TV license
Indian content IP (Intellectual Property) and leverage its animation expertise
to create fresh and captivating Japanese content for a global audience.
The collaboration between Tech Mahindra
and Fuji TV appears to be a comprehensive partnership aimed at not only
producing content but also ensuring its successful adaptation and distribution
in new markets. By assisting Fuji TV in localizing its content for the Indian
audience through services like dubbing, subtitling, and animation, Tech
Mahindra is facilitating cultural accessibility and engagement. Moreover, Tech
Mahindra's support in licensing Fuji TV's content to OTT and PayTV platforms in
India and Japan underscores their commitment to maximizing the reach and impact
of the content. This partnership exemplifies the importance of cross-cultural
collaboration and adaptation in the global entertainment landscape.
Referring to this strategic partnership,
Toru Ota, Executive Vice President of Fuji Television Network, has stated “The
goal is to not only expand business in the Indian market but also to create
innovative content that has the potential for global reach.”
Harshvendra Soin who is the President of
Asia Pacific and Japan Business at Tech Mahindra has also expressed that “We
have partnered with Fuji TV to bring their content library in various local
languages to Indian audiences. This also marks a significant milestone in Tech
Mahindra's growth strategy and strengthens our position in the media and
entertainment industry. We see great potential in developing IPs catering to
the Indian, Japanese, and other major content markets.”
This partnership between Fuji TV and Tech
Mahindra marks an exciting development in the Indian entertainment market. By
joining forces, both companies are strategically positioning themselves to
capitalize on the rapidly growing demand for content in India and beyond. Overall,
this partnership not only aims to expand business opportunities in the Indian
market but also to create content with global appeal, reflecting the dynamic
and interconnected nature of the modern entertainment industry.
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