As per the FICCI – EY report, digital media in India has overtaken
television to become the largest segment within the M&E sector,
contributing an unprecedented 32% to the overall revenues.
The Indian M&E sector's advertising revenues have seen an
impressive growth of 8.1%, predominantly led by performance advertising on
digital platforms, including e-commerce websites, and a surge in demand for
premium and digital Out-of-Home (OOH) media. This growth has been further
bolstered by the resilience of print and radio retail advertising revenues.
Digital media (17%), live events (15%), and OOH media (10%) have been key
drivers of growth.
Mr Ashish Shelar, Minister of Information Technology & Cultural
Affairs, Government of Maharashtra said, “I compliment FICCI for the voluminous
Media and Entertainment report. My department and my government will take the
lead to see the best suggestions from this report and implement as a part of
the upcoming 100 days program of the Cultural Affairs Ministry of Govt of
Maharashtra.”
Mr Kevin Vaz, Chairman, FICCI, Media and Entertainment Committee
asserted, “The Indian media and entertainment industry is at a defining moment,
driven by rapid digital adoption and evolving consumer preferences. This
transformation is unlocking immense opportunities for content creators,
advertisers, and technology innovators across all segments of the M&E
ecosystem. With India’s media and entertainment market expected to surpass INR
3trillion by 2027, the future is brimming with untapped potential. FICCI remains committed to fostering
collaboration and innovation to ensure that India’s M&E sector continues to
thrive as a global powerhouse.”
Mr Ashish Pherwani, Media & Entertainment Leader and Partner, EY
India said, "The digital revolution has not only transformed how content
is created and consumed but has also redefined the very essence of the M&E
industry. From immersive storytelling and interactive experiences to innovative
business models and strategic alliances, the landscape is continually reshaping
itself. As digital media overtakes traditional mediums, we are witnessing a
paradigm shift, where the value delivered across information, escapism,
materialism, and self-actualization becomes the new benchmark for success.”
Ms Jyoti Vij, Director General, FICCI added, “The FICCI-EY report
reaffirms the resilience and dynamism of India’s Media & Entertainment
sector, which continues to thrive despite global economic headwinds. The
impressive 8.1% rise in advertising revenues and the exponential growth of
digital media underscore India’s leadership in content creation and
consumption. As the industry undergoes rapid transformation, FICCI remains
steadfast in driving policy reforms, fostering strategic collaborations, and
shaping a future-ready ecosystem that not only fuels sustainable growth but
also strengthens India’s global influence in the M&E landscape.”
